Breaking the Rules of Marketing

I confess, I’ve always been a “rule breaker.” Not intentionally, of course. It’s just that I walk to my own rhythm and often this means breaking rules that are considered to be the “norm”. This has been true for my personal, as well as my professional life. For example, I’ve always lived a non-traditional lifestyle, [...]

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How Web Copy Mirrors Therapy – Inviting Website Visitors to Take Action – Part 5/5

In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards improving their lives. Inherent in the therapy process are [...]

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How Much is Too Much? Pricing and Value

A few weeks ago I received an email from a woman saying that The Social Media Coaching Intensive Program that I was offering with my colleague, Susan Giurleo, was “WAY TOO EXPENSIVE” (yes, she used capital letters) and that she couldn’t “afford it”.  She also referred to the program as a “seminar” as opposed to [...]

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“Help! Social Media Isn’t Working for Me”

While increasing numbers of therapists have set up social media accounts on Facebook, LinkedIn and Twitter, I’m still hearing a lot of confusion and many misconceptions about how to use social media successfully. I’m also seeing people make some social media faux pas, while still other’s tell me they are not sure what the heck [...]

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Is Your Business Mobile Ready?

This article was written by Jeff Fisher & Clinton Power. A big thanks to them both for contributing to my blog! It was only about 10 years ago that the vast majority of therapists and coaches were skeptical about the role of the Internet for marketing a private practice. Most professionals used Yellow Page ads, [...]

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How To Write Content That People Will Read

It’s long past the time that having a static website was enough for a therapist or helping professional in order to make their presence known. Things really have changed. Adding fresh content to your website or blog is now a requirement if you want to be competitive on the web. I know some of you [...]

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