I run into a lot of therapists and other healing professionals that do not have websites.
There are often a variety of reasons for this. Sometimes they don’t see the value of doing one or don’t want the expense of getting one designed. In addition, often helping and healing professionals fear technology. Often they also don’t see themselves as serious business professionals. At other times, it’s because they just haven’t made it a priority.
While my clients always make their own decisions about what they do in terms of marketing, I usually end up convincing them pretty quickly that they need a website if they are serious about marketing their practice.
Why?
There are many reasons. I will mention 3 of the most important ones here:
1. The Internet is increasingly a medium that people turn to first for information. Many people will go to the Web to look up even local information before going to their phonebook. If you are not marketing online, you could be missing out on numerous clients.
2. If you are a committed to building your private practice and want to be seen as a serious professional, why wouldn’t you have a website? It is expected that successful professionals have a web presence.
3. There are so many more ways you can reach potential clients by using your website as a marketing hub and then utilizing some of the numerous ways to market your services through your website.
These are just a few reasons why you should get your website up asap if you haven’t yet done so. I will discussing the value of websites and how to use them to market your practice in future posts, so stay tuned.
