Marketing Resource: Boost Business with Your own Ezine
One of the best resources on the web for creating, publishing and promoting an ezine (electronic newsletter) is. "Boost Business with Your Own E-zine" by Alexandria Brown, aka, "The Ezine Queen." I used this e-book (electronic book) to develop my own ezine and have found it to be invaluable.
"Boost Business with Your Own E-zine" is chalk full of 250+ pages of information plus another 32+ pages of resources. This ebook covers every aspect of developing an ezine that you need to know and more. Topics include: planning your ezine, frequency of publishing, writing quality content, formatting issues, managing your list of subscribers, getting subscribers, promoting your ezine, sample templates, etc.
Using an ezine to is one of the best ways to market your practice on the Internet. Most of my clients have never thought of developing an ezine before I suggest they consider using
one to add to their marketing strategies. Developing an ezine can feel overwhelming for most counsellor and healing professional types unfamiliar with marketing, However, an ezine doesn’t have to be a lot of work and it can really help you get more clients, not to mention adding value for your existing clients.
If you are thinking about developing an ezine (and if you haven’t, I suggest you do) Alexandria’s ebook is an excellent resource. Check it out here.
Marketing Resource: InfoGuru Products
One of my favorite marketing resources is Robert Middleton’s Action Plan marketing website.
I recommend his InfoGuru Marketing Manual for any therapist, coach, counsellor or other healing professional marketing a practice.
The InfoGuru manual is an easy to read, comprehensive marketing guide addressing the fundamental aspects of marketing your practice. The 23 chapters include positioning yourself in your market, developing a target market, packaging your services verbally and in writing, creating websites that attract clients, generating referrals, networking, marketing through speaking and writing, writing effective copy (text), how to keep in touch with clients and prospective clients, ezines and email marketing, direct mail marketing, how to price your services and more.
The InfoGuru manual includes hands-on action plans, audio tutorials, articles, marketing discussion group, and many additional bonuses.
Robert also has numerous other marketing products including Cd’s and streaming audios from many of the teleclasses he has done over the last several years. I have participated in many of these classes and own a lot of the products Robert sells on his website. All are of excellent quality and are presented without hype and with tons of integrity. They are ideal for helping and healing professionals who are often have trouble with more aggressive styles of marketing.
You have a choice of purchasing the online version of the manual, or
for an additional cost you can also get the hard copy version sent to
you.
Robert’s InfoGuru Marketing Manual is the resource I recommend to my clients most often. If you asked me for only one book that would best help you market your practice, this would be it.
Visit Robert’s website and you can begin by getting a lot of the free stuff he offers including an excellent newsletter, articles on marketing, and a marketing plan workbook.
