One of my favorite marketing resources is Robert Middleton’s Action Plan marketing website.
I recommend his InfoGuru Marketing Manual for any therapist, coach, counsellor or other healing professional marketing a practice.
The InfoGuru manual is an easy to read, comprehensive marketing guide addressing the fundamental aspects of marketing your practice. The 23 chapters include positioning yourself in your market, developing a target market, packaging your services verbally and in writing, creating websites that attract clients, generating referrals, networking, marketing through speaking and writing, writing effective copy (text), how to keep in touch with clients and prospective clients, ezines and email marketing, direct mail marketing, how to price your services and more.
The InfoGuru manual includes hands-on action plans, audio tutorials, articles, marketing discussion group, and many additional bonuses.
Robert also has numerous other marketing products including Cd’s and streaming audios from many of the teleclasses he has done over the last several years. I have participated in many of these classes and own a lot of the products Robert sells on his website. All are of excellent quality and are presented without hype and with tons of integrity. They are ideal for helping and healing professionals who are often have trouble with more aggressive styles of marketing.
You have a choice of purchasing the online version of the manual, or
for an additional cost you can also get the hard copy version sent to
you.
Robert’s InfoGuru Marketing Manual is the resource I recommend to my clients most often. If you asked me for only one book that would best help you market your practice, this would be it.
Visit Robert’s website and you can begin by getting a lot of the free stuff he offers including an excellent newsletter, articles on marketing, and a marketing plan workbook.
