The Role of Domain Names in Search Engines
Deciding on a domain name can be a difficult decision if you don’t know much about the role domain names play in the search engines.
Ideally you will want your domain name to reflect the name of your practice and one of your best keywords for your website. Search engines give a higher priority to domain names that are relevant to the content of your website.
The domain name is also the first thing the search engine spiders see when searching for websites.
You may have noticed that some people use hyphens between the words in their domain names. This makes it easier for the search engines to decipher the words within the domain and index the site. One drawback to this, however, is that if you want people to remember the name of your site, they may forget about the hyphens.
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