Are you Dismissing Marketing Ideas?
How often do you hear or see an idea for marketing your practice and you immediately dismiss it as a viable option?
Or perhaps have tried a specific marketing strategy and because you didn’t get the results you wanted you dismissed it without examining what went wrong and how you could improve upon it?
I have noticed that many coaches as well as helping and healing professionals often dismiss aspects of marketing because:
- They don’t like marketing and are resistant to doing it.
- They erroneously believe they should intuitively know how to market their practice effectively without any training or knowledge in marketing.
- They believe that marketing is inherently unethical or inappropriate.
- They do not understand the principles of marketing and how they can embrace them to market authentically.
- They don’t want to spend the time marketing their practice on a regular basis.
Joe Vitalie, one of the better-known marketing consultants, talks about how we limit ourselves when we dismiss ideas in his new book, "The Attraction Factor:"
Rather than dismissing what is possible so that you can be right, what can you accept so that you can grow? Dismissing is often a way to deflect the messages. It’s a self-defense mechanism. If you dismiss the book, idea, or method offered to you, you get to be right–and stay right where you are.
What aspects of marketing are you dismissing and how is this limiting the success of your private practice?
