“The Website Toolkit”: Robert Middleton Has Done it Again!
Robert Middleton, my favorite marketing guru, from Action Plan Marketing has just created yet another absolutely superb marketing product called, "The Website ToolKit."
I purchased it immediately as the price was unbelievable ($39 USD) and, in addition to my constant search for new products to use with my clients, I am in the middle of doing an overhaul on my website.
Like all of Robert’s products–to see a review I wrote on his famous InfoGuru Marketing Manual you can go here.– The quality of the "Toolkit" is excellent and it’s an amazing value.
Most counsellors, coaches and healing professionals’ websites are extremely ineffective as marketing tools. This is due to the fact that the vast majority of designers don’t have a clue about how to design a site from a marketing perspective (my partner and co-blog author of Website Design and Promotion, Nathaniel Richman of nrichmedia, being one of the few exceptions).
Most helping and healing professionals have never studied marketing or copywriting and their websites illustrate this.
Robert’s "Toolkit" walks you through the entire process of developing a website designed to get results, not simply to "look pretty and professional."
The Website ToolKit includes a series of PDF document files, audio files with full transcription, and 50 sample websites. You can either follow the step-by step instructions by yourself or you can work with a marketing professional to assist you with the process.
I assist my clients in writing copy for their websites with a view
towards attracting clients, and, as I wrote to Robert today, from now on
I will be insisting that they purchase the toolkit. It will make it much
easier to understand and utilize the concepts I present to them.
