Andy Wibbels from Easy Bake Weblogs summarizes some recent research commissed by Six Apart and Gawker Media in his recent newsletter:
- 30% of all online users in the US visited blogs in the first quarter of 2005
- Political blogs remain the most popular, along with ‘hipster’ lifestyle blogs, gadget blogs and women-authored blogs
- Blog readers younger, more affluent than other online users (and more have high-speed connections)
- Blog readers visit twice as many web pages as other online users
- Blog traffic has increased by 45% since first quarter of 2004
- Blog*Spot now reaches more viewers than NYTimes.com, USAToday.com and WashingtonPost.com (granted Blog*Spot is not a coordinated media presence like those sites).
- Blog readers 11% more likely to have incomes greater than $75K and 11% more likely to be accessing the net with a broadband connection.
You can read more about the study here.
For those who are comtemplating starting a blog to market your practice, perhaps these stats will help entice you.
