What is your Marketing Focus for the Fall?
It’s fall once again… Well, I suppose, technically speaking fall doesn’t begin until Sept. 21, but I always think of it as starting Sept. 1st– or at least after Labour Day long weekend here in Canada which begins in a few days.
So what does fall have to do with marketing your practice?
Well, it’s a time of beginnings for many people. We are getting back to work or school and starting new activities. It’s a good time to revise and fresh your marketing strategies and plans. Or, a time to get started marketing your practice if you have been putting it off for a while.
While I already have my marketing plan in place for the next several months, in the last few days I have began to revise and refine it. I have been re-focusing and clarifying so that I know exactly what I will be doing from now until the end of December. This way I can really zero in on my priorities and decrease any incilination I might have to become distracted with one of the ideas that continuously pop into my head. Ultimately this will help me achieve the marketing goals I have set for myself.
So what about you?
Do you have your marketing focus for the fall? Do you know who you are targeting with your market and how you are going to reach them? If not, you might want to schedule some time to sit down and refresh (or perhaps start) your marketing plan.
If you feel like sharing your fall focus with me, I would love to hear about it.
