John Jansch from Duct Tape Marketing wrote a post recently called, The Power of Positive Expectancy. While there is nothing novel about his post, it is a good reminder of the importance of having a positive attitude about succeeding in your private practice. To quote John: If you expect your clients to be thrilled with [...]
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I have had many helping and healing professionals tell me they have used advertising without success. Their lack of success is frequently due to having unrealistic expectations. They don’t understand how often a person must see an ad before they are likely to take any action on it. If you want your investment in advertising [...]
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