Increasingly over the last few years I have been focusing a lot of my marketing on writing strategies (i.e newsletter, blog and articles) and it’s really paying off. More and more people are contacting me about my services because they have found me on the net, often by reading one of my articles which are increasingly posted on several websites including many article directories.
The other interesting thing that is happening is people are contacting me asking to use my articles in their publications or asking me to write columns for them. Recently the Holistic Business Journal posted one of my articles in their journal and I accepted an offer to write a monthly column for The Meta Arts Magazine a few weeks ago.
Marketing is largely about getting as many people to know about your services as possible and marketing through writing is an extremely effective way of doing this. It is a great example of what marketing guru, Seth Godin, calls viral marketing: your ideas spread like a virus.
Finally, one added bonus of writing for the Internet is that my search engine rankings are improving because of the increasing number of links leading back to my site. This is bringing more traffic to my website.
While it takes some time before you start seeing results of this method of marketing, it is very effective.
For more information on article marketing check out the following links: Writing Articles to Market Your Practice on The Internet and Marketing Your Practice Through Thought Leadership.
