November 2005

The Funnel Approach to Marketing

Andy Wibbels over at Global Impact has written a brilliant post called, Scientology’s Marketing Lessons. Andy first explains the well known funnel technique of marketing, and he does a great job I might add. In a nutshell, the funnel technique of marketing refers to the process whereby you begin by getting your clients to enter [...]

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5 Classic Marketing Mistakes–New Ezine Article

I just published my November issue of newsletter, Enlightened Marketing. This month’s article is called, 5 Classic Marketing Mistakes Made by Helping and Healing Professionals. The 5 mistakes mentioned in the article are: 1. Not Addressing Your Biases, Misconceptions and Hang-ups About Marketing 2. Assuming That Because you are Good at What You Do, Clients [...]

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Writing and Speaking for Shy Self Promoters

Nick Osborne writes about how challenging it is for professionals to promote themselves. One solution he suggests is article writing. SInce I am a big fan of writing as a means to market your private practice, I definitely agree with him. However, I also think public speaking is a key way to market your private [...]

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The Zen Presentation

Public speaking is one of the best and fastest ways to market a private practice. It was almost the sole method I used to market my practice when I first started. In order to attract clients due to public speaking you need to have strong presentation/speaking skills and a strong presentation. Seth Godin, points to [...]

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The Benefits of Competition When Marketing Your Private Practice

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