The Zen Presentation
Public speaking is one of the best and fastest ways to market a private practice. It was almost the sole method I used to market my practice when I first started. In order to attract clients due to public speaking you need to have strong presentation/speaking skills and a strong presentation. Seth Godin, points to a great blog post by Garr Reynolds comparing a presentation given by Bill Gates of Microsoft and Steve Jobs of Apple using the aesthetic concepts of Zen. From Garr’s post:
A key tenet of the Zen aesthetic is kanso or simplicity. In the kanso
concept beauty, grace, and visual elegance are achieved by elimination
and omission. Says artist, designer and architect, Dr. Koichi Kawana,
"Simplicity means the achievement of maximum effect with minimum
means." When you examine your visuals, then, can you say that you are
getting the maximum impact with a minimum of graphic elements, for
example?
Definitely a worth while read if you are wanting to improve your presentation skills. While at Garr’s blog, take a look at some of his other posts on delivering presentations. You won’t be disappointed.
