Writing and Speaking for Shy Self Promoters
Nick Osborne writes about how challenging it is for professionals to promote themselves. One solution he suggests is article writing. SInce I am a big fan of writing as a means to market your private practice, I definitely agree with him.
However, I also think public speaking is a key way to market your private practice successfully. Both writing articles and speaking are the methods I have used most successfully to attract clients quickly.
Both put you in front of a lot of people at one time and both set you up as an expert in your field. They can be time consuming, but very rewarding methods of marketing your practice.
Both require a strategy if you want them to attract clients successfully though. So if you use either of these methods, make sure you know how to implement them effectively as a marketing tool and that you have a plan of action.
Nick provides some useful tips on writing articles. You might want to check it out. You can also read about article writing by clicking on the following links:
The Rewards of Writing a Newsletter When Marketing your Private Practice
Marketing your Private Practice Through Thought Leadership
Writing Articles to Market your Private Practice on the Internet
