Turning Towards Success
What moments have you had while building your private practice that were turning points? Those times where something happened and you learned something important about marketing your private practice.
Perhaps you were struggling to get clients and there was a point at which things turned around for you. Or maybe you had a difficult time with a particular marketing strategy you tried.
Often it is at those moments of utter frustration or despair that you have to make the choice: will you continue or will you give up? Will you give into to failure, or turn towards success?
For many counselors and other healing professionals, marketing a private practice can be one of the most challenging things they will ever do. It’s a time consuming and often frustrating process. Only those who hang in there for the long haul succeed. Often there will be many mini "failures" along the way and sometimes there will be big "failures."
I have certainly had my share of frustrations and "failures" along the way and I have seen many of my clients and other practitioners experience the same. What has kept all of us going is the desire to succeed– making a choice to do whatever it takes to get there. This one decision, more than anything else, is the reason for my success. Whenever things don’t go as planned or as I want, I reaffirm my desire to succeed and keep turning towards success.
What is your choice?
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Success is a driving factor! Failure is not an option. I was never good at failing. The first year in the Navy I was driven to earn my Aircrew Wings. I had a lot of hard work (mostly physical) to earn those wings. With my intention to help others succeed by motivating them, I found that I was motivating myself. The 3-mile beach run became easier when I had a team to work with. We helped each other through the hard times and laughed over the good times.
When I started my massage practiced alone I didn’t have anybody to help motivate me. So, I sought out a group of entrepreneurs all in the beginning stages of their businesses. We got together to stay connected, network but most of all, to support one another. Now, just six months into our relationship we have formed life long friends and a plethura of business for eachother. We can cry at the hard times and celebrate over our successes. We are all on a roller coaster and we thrive not knowing what is around that sharp corner or that dark tunnel. It is what excites us and keeps us trucking along. Find the excitement and joy of a private practice and you will find a way to make it work.
Comment by Elizabeth Steffen — January 9, 2006 @ 8:05 am