Classic Marketing Mistakes-Part 2
Part 2 of the article Classic Marketing Mistakes is now posted at my website.
The article discusses 5 more mistakes counselors and healing professionals typically make when marketing. They include:
Neglecting to Seek Support and Guidance
Using "Hit and Miss" Marketing Tactics
Believing that Word-Of Mouth Marketing Has a Life of It’s Own
Giving up Too Soon
Failing to Track the Results of Your Marketing Methods
You can get the article here: Part 1 of the article can also be found here.
FREE DRAW: Get Your Website Reviewed
Nathaniel Richman (my co-author of our Website Design and Promotion Blog) are offering a FREE DRAW to win a professional review of your existing website. The review
will point out what’s working and what’s not in your website and will
be an invaluable tool in helping your site to get the results you’re
looking for — more visitors, more clients, more sales. We will provide
suggestions to help improve the site’s design, navigation, copy (text)
from a marketing perspective, and make your site search engine friendly
so that your site will be better indexed in the search engines.
The lucky winner will have their site reviewed on our Website Design and Promotion Blog, which
will also provide you with some additional exposure for your services.
To be automatically entered in the draw to have your website reviewed, send an email to: juliet [at] julietaustin.com (replace the [at] with @]
Deadline for contest entry is January 27, 2006. Get your entry in soon!
Word of Mouth Marketing Takes Off
There is a lot of buzz on the Internet these days about word of mouth marketing. Of course we all know what this means as we all have experienced it. Clients benefit from the service we provide and tell others about us. We know that most of us prefer to hire professionals who were recommended to us by those we know and trust.
However, the "new" word of mouth marketing focuses on developing a strategy to encourage and make it easy for people to spread the word about your services.
Ron McDaniel has a a Word of Mouth Checklist over at his Buzzoodle Squidoo lens. I think there is a lot here that can be used as a marketing strategy for counselors and healing professionals.
Here’s the checklist:
- Help other people be successful
- Superior Customer Service
- Superior Product with unexpected benefits
- Do the unexpected and make someones day
- Publicly recognize other people
- Make connections. Introduce people that you know to each other
- Be open, honest and human
- Ask people what it would take to have them recommend you or introduce you to their friends
- Constantly perfect your networking and communication efforts
New Year’s Resolutions, Goals and Intentions
Happy New Year everyone!
I hope you all have completed your marketing planning for 2006. If you haven’t you might want to get on that right away. If you missed my most recent ezine article called Marketing Tips for 2006, you can get it here. You might also find the article, Increase Your Success: Develop a Marketing Plan helpful.
If you have trouble setting goals or New Year’s Resolutions for your business, you might want to take a look at this post called The Best of Intentions, by Michele Miller at WonderBranding.
Michele discusses the problems people have keeping to New Year’s Resolutions and suggests that you set "intentions" instead of resolutions. Setting intentions is a right-brained activity and can lead to more creativity and may be easier to achieve. As Michele states: "To have an intention is to give yourself permission to live a fuller life, with plenty of room for growth".
Whether you set resolutions, goals or intentions for 2006, do make sure you have a plan and write it down. You can’t get somewhere, if you don’t know where you are going. 
