Word of Mouth Marketing Takes Off
There is a lot of buzz on the Internet these days about word of mouth marketing. Of course we all know what this means as we all have experienced it. Clients benefit from the service we provide and tell others about us. We know that most of us prefer to hire professionals who were recommended to us by those we know and trust.
However, the "new" word of mouth marketing focuses on developing a strategy to encourage and make it easy for people to spread the word about your services.
Ron McDaniel has a a Word of Mouth Checklist over at his Buzzoodle Squidoo lens. I think there is a lot here that can be used as a marketing strategy for counselors and healing professionals.
Here’s the checklist:
- Help other people be successful
- Superior Customer Service
- Superior Product with unexpected benefits
- Do the unexpected and make someones day
- Publicly recognize other people
- Make connections. Introduce people that you know to each other
- Be open, honest and human
- Ask people what it would take to have them recommend you or introduce you to their friends
- Constantly perfect your networking and communication efforts
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