April 2006

The Landing Page: Key to Your Website’s Success

What is a landing page? It is any page that a website visitor “lands” at when they arrive at your site. Usually, but not always this is the home page. Seth Godin reminds us again of the purpose of a landing page: Get a visitor to click (to go to another page, on your site [...]

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Web Headlines Need to Stand Out

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6 Principles of Influence

Guy Kawasaki, over at Bona tempora volantur, interviews Robert Cialdini the author of Influence–Science and Practice. Discussed in the interview are Cialdini’s  6 princples of influence: Reciprocation. People give back to you the kind of treatment that they have received from you. Scarcity. People will try to seize the opportunities that you offer them, that [...]

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