A Short Marketing Plan
A lot of counsellors and healing professionals don’t like the idea of developing a marketing plan and feel very intimidated by the thought of putting one together.
I find that counsellors and healing professionals don’t need a complicated plan, they need something that they can understand and that they will use. And if you are one of those professionals who thinks you don’t need a plan or that having one isn’t important, do think again. Every professional service business needs a plan if they serious about being successful.
I have a marketing plan template that I developed for my clients that is simple and easy to use.
I just discovered another interesting marketing plan template while reading Guy Kawasaki refers to that you might want to check out. It’s called the World’s Shortest Marketing Plan and was created by Kelly Odel. Guy revised it and you can download a copy here.
You can also get an article I wrote on developing a marketing plan on this page if you are interested in reading a little more on the topic.
