June 2006

Is Your Marketing Message Weird?

When starting work with a new client, I often begin by helping them to establish a clear, specific target market. Almost everyone is hesitant or resistant to do this –unless they have some marketing experience or knowledge. It takes some time, but almost always I am able to convince them that having a specific population [...]

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Are you Afraid to Start a Business?

I read a great post today, 10 Reasons Young People are Afraid to Start Their Own Business. Dave Pollard reports on a meeting he had with young folks discussing their desires and fears about starting their own business. I think this list applies to everyone, not just young people as the fears are universal. Dave [...]

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