Looking for Someone to Blame for Your Lack of Private Practice Success?
I read a very interesting post by Charlie Cook today that reports on research by Fiona Lee and Larissa Tiedens of Stamford 2004 that showed that businesses that blamed themselves and internal factors for poor performance performed better one year later.
Now, of course as a counsellor or healing professional in private practice you are very different than a large business. However, the idea of blaming yourself for not getting the results you want is a good practice.
I am not talking about blaming yourself to the point where you become immobilized to do anything to the change the situation. I am referring to taking responsibility for what isn’t working in your private practice and then finding the solutions to turn things around.
If you are not getting the number of clients you want, accept that you are doing something wrong and find out what you need to do differently.
The more you take responsibility for your failures, the more opportunity you have for learning how to do things better next time. Marketing a private practice or any business successfully is not something you can learn to do overnight. It is a skill that takes a lifetime to master.
Creating Powerful Headlines for Your Promotional Materials: Next Free Teleclass
Counsellors and Healing Professionals:
You can now register for my next free teleclass. Details:
Date: Thursday, August 3, 2006
Time: 5:00pm-6:00pm Pacific Time (8:00pm-9:00pm Eastern).
Having trouble writing your own promotional materials?
Want to learn how to write a headline that grabs the attention of your prospects and compels them to read further?
Unless you have a compelling headline for your promotional
materials, your prospective clients won’t even notice your brochure or
webpage, let alone take the time to read it.
Get your prospects to take notice and say, "This is exactly what I am
looking for!"
Come and join this free teleconference and learn how to write an attention-grabbing headling for all your marketing materials.
To register:
1. Send a blank email to: headline@aweber.com
2. You will then receive an email asking for confirmation that you
have registered.
You MUST click on the link in that email to
confirm your registration.
3. You will then be sent an email with instructions for making the
call.
Are You Looking for a System to Deliver Your Newsletter?
One of the best systems that is available to deliver your newsletter or ezine is Aweber.I have used several different systems over the years but was never satisfied with any of them until I tried Aweber.
Some highlights:
- Ability to have more than one list. Many email delivery systems only allow you to have one list.
- Ability to track conversion rates of people that visit your site vs those that sign up for your list or buy your product.
- Abilty to “split test” different headings on your subscribe box
- Great stats that allow you to track subscribers by location (country, state/province, city), date, open and click through rates of your newsletters, etc..
- Unlimited sequential autoresponders allowing people sign up automatically for courses or classes or information with automated follow-up messages and reminders.
- Variety of html newsletter templates.
- Free training guides and videos.
- Excellent free, customer support via phone and live chat.
Sign up for their free for 30 day trial.
On Developing a Targeted Niche
Yesterday I did a question and answer teleconference on "Developing a Niche Market." There were several themes that stood out for me that I hear over and over again in my work with Counselors and other healing professionals.
Below are some thoughts that stood out for me after hearing everyone’s questions on the call:
1. Too often healers try to make a modality or method of treatment their niche. With a few exceptions, people don’t generally care that much about the method you use, their primary concern is their pain or problem and they want a solution for it. This is where you must target your marketing.
2. There will always be a lot more people who will never buy your services or products than those that will even when you have a clear marketing message focused to a specific niche market. You need to concentrate on those who do want your services, figure out what they need and want and articulate this in your message.
3. Marketing is a lot easier if you have a clear niche market and a focused, compelling marketing message, but even under these circumstances it takes time, hard work and patience. Marketing is a not a one shot deal. Many healers give up too soon on their strategies. You have to have an effective strategy and commit to it for the long haul.
3. The more marketing knowledge you have the easier it will be for you and the faster you will attract clients. The learning curve is immense and never ending.
To learn more on developing a niche, read my article "Developing a Niche" which you can get at my website.
