“I’d Rather Die Than Market My Practice”
Does that sound like you?
The other day I received an email from a Counselor starting a private practice who told me she would rather die than promote or market her private practice. The day before that a Healer who had only one client told me that she goes to her office on most days and waits for clients to show up. She too advised me that she really dislikes marketing. And yesterday a Massage Therapist who was working in a clothing store told me that she was building her practice but that she is not a marketer, she is really a Healer and an Artist.
There are a lot of counselors, therapists and healers who have woken up and realized that these kinds of thoughts and behaviors will get them nowhere fast. Consequentially they have made the shift in their attitudes and actions by learning how to promote their private practice effectively.
However, I still hear these kinds of statements on a regular basis. And often with these attitudes comes the belief that somehow magically the clients are just going to appear just because they want them to.
So, what is my point? I have written about these issues many times, and I imagine I will continue to as long as I keep seeing them. I guess I am wondering what the difference is between the practitioners I have described above and those who realize that they must market, that it won’t kill them if they do, that marketing can be honest and fun, and that they have to learn marketing knowledge and skills. In essence, what is the difference between those that choose success and those who don’t?
While I already know many of these differences, I am interested to hearing other’s thoughts. I will undoubtedly be writing more about this in the future, so keep posted.
