Marketing is an Ongoing Process, Not a One – Time Event
As someone who practices counseling or one of the healing arts, how much time do you spend marketing your practice every day?
Do you have a marketing plan that spans out over the next year at least?
Do you have a structure in place for when you engage in marketing activities? If so, do you give them the same priority to as you do your clients?
Do you regularly follow-up with referral sources or prospective clients?
If you are having difficulty building your practice and are not doing any of these things on a regular basis, you are likely never going to attract the number of clients that you need in order to build a private practice that is successful.
Many counselors, holistic practitioners, and other healing professionals consistently suffer from the “feast and famine syndrome". They either don’t market their services at all, and hope for the best, or they market sporadically with no real plan in place. Often when they finally start getting clients, they stop marketing until their client load gets low again and then they panic and start marketing again. This endless cycle leaves them feeling frustrated.
As Steven Von Yoder points out, Marketing is a Process, Not an Event. It’s the little things that you do consistently over time that will get you enough clients to fill your private practice. You need to have an integrated marketing plan in place that allows you to follow-up on your marketing methods on an ongoing basis.
Marketing should be something you take as seriously as the work you do with your clients. It’s a process of doing a lot of little things consistently instead of expecting instant success.
5 Beliefs That Cause Counselors and Healers to Have Difficulty Setting and Collecting Fees
Calling all Holistic Practitioners, Healers, Counselors and Therapists who have difficulty setting or collecting client fees:
Come and join us on my next FREE teleconference–5 Beliefs That Cause Counselors and Healers To Have Difficulty Setting and Collecting Fees
Learn how to overcome concerns and
beliefs that hinder your ability to be paid what
you deserve. You can charge more and get your clients to pay.
Date: Thursday, October 12, 2006
Time: 5:00pm-6:00pm Pacific Time (8:00pm-9:00pm Eastern).
To register:
1. Send an email to moneystruggles@aweber.com
2. You will then receive an email asking for CONFIRMATION that you
have registered. You MUST click on the link in that email to
confirm your registration.
3. You will then be sent an email with instructions for making the
call.
You can read an article at my website on the topic of setting and collecting fees for your counseling or healing private practice.
Marketing Your Practice: Presentation and Workshop - Longmont, Colorado
For all you healers, holistic practitioners, counselors and therapists in the Denver/Longmont, Colorado area:
I will be doing a presentation as well as a one day workshop on marketing your practice n November 3 and 5, 2006 for the Colorado Association for Psychotherapists Fifteen Year Anniversary Event. Members and non-members are welcome to attend one or both of the events. Details:
Building Partnerships: A Proven Method for Attracting Clients
As healers and psychotherapists we are highly skilled at connecting with our clients and building partnerships with them.
Yet, when it comes to attracting clients for our practice, we are often reluctant and uninformed about how to use our
people skills to build partnerships with those who can help us build our practice. In this talk, Marketing Coach,
Juliet Austin, will discuss how to use your relationship skills to build mutually beneficial partnerships that will
help you grow and sustain a thriving private practice.
Location: Radisson Hotel and Conference Center, Longmont, Colorado
Date: Friday, November 3, 2006
Time: 7:00pm-8:00pm
Cost: $20.00-$35.00
The Marketing Mindset for Success: Attitudes, Skills and Strategies
The time has come when healers and psychotherapists must learn to overcome their reluctance to promote their
services and learn to treat their practice as a business if they truly want to be successful.
In order to do this, you must first develop a positive attitude about marketing and your ability
to promote yourself, or any marketing you do will likely be ineffectual. Second, just as you had
to develop skills to become a therapist, you must learn necessary marketing knowledge and skills
that are known to bring results. Finally, you must develop a planned strategy to promote your
practice systematically and consistently. This workshop, led by Marketing Coach, Juliet Austin,
will help you overcome unhelpful and misguided attitudes about marketing, as well as learn leading-edge
marketing strategies and skills that can be used ethically and authentically, to build the practice of your dreams.
Location: Radisson Hotel and Conference Center, Longmont, Colorado
Date: Sunday, November 5, 2006
Time: 9:00am-5:00pm
Cost: $140.00-$185.00
Download the registration form for these marketing events from my marketing a counselling or healing private practice website or from the Colorado Association of Psychotherapists website.
