Free Teleclass: The Role of the Mastermind in Building a Successful Practice
As part of the Launch of my new program, The Marketing Dialogues that begins on November 16, 2006 here in Vancouver, I am offering a free teleclass called:
The Role of the Mastermind in Building a Successful Practice.
Date: November 8, 2006
Time: 6:30-7:30pm Pacific (9:30-10:30pm Eastern).
For more information on the teleclass, go to my free teleclasses page at my website on marketing.
If you want to register now, send a blank email to: dialogue-1@aweber.com
All healing, alternative health and holistic practitioners, counsellors, massage therapists, etc. are welcome!
If you live in Vancouver, BC and are interested in attending any of The Marketing Dialogues click here for more information.
A Tip for Your Counselling or Healing Website
A lot of healers, counsellors, holistic practitioners, and those in related professions don’t have expert guidance when setting up their website. The great thing about the web is that so many of the factors involved in having an effective website are very easy to test–and so they have been tested…a lot. It’s a shame more healers and counsellor types don’t utilize the vast amount of information that is available on this topic.
There are so many factors to take into consideration when you set up your website–the design, the layout, the copy (text), etc., that play a role in what your prospective clients will do once they reach your site that it is really useful to know about some of them at least. Here is a great little article by copywriter, Nick Usborne, that discusses research indicating that single column websites convert better than those websites using more than one column. It makes sense if you think about it. The less distractions there are, the easier it is for your website visitors to read your copy and make a decision about what they want to do.
Nick’s research supports other research that indicates that clean and simple websites make it easy for your visitors to clearly read your message. This substantially increases the odds that they will take an action as the result of visiting your site. Too many healer and counselor websites are cluttered with graphics, too much color, too many columns and ask their potential clients to do too many things.
By the way, if you have not checked out my Website Design and Promotion Blog recently and want to learn more about how to make your website work better for you, you might want to take a trip on over. Some of the information is a bit technical for most counsellors and healing arts folks, but don’t worry about it, just absorb what you can.
The Marketing Dialogues: Get Help Now for Your Private Practice - New to Vancouver, BC
For all Counsellors, Healers, Therapists, Holistic Practitioners, Mental Health Practitioners, Massage Therapists, and Alternative Health Practitioners in Vancouver, BC:
I am very pleased to announce a new event that I will be holding for professionals who want help building or starting their counselling or healing private practices.
If you are a Counsellor or healer who is frustrated because you are not getting enough clients for your practice or business these events are intended for you.
The Marketing Dialogues are a series of dialogues for practitioners that will be held one evening a month. Each dialogue will be focus on a specific topic related to building a counselling or business in the healing arts. We will be discussing the best methods to attract clients, how to create compelling websites and other promotional materials, how to develop and plan for your practice or business, etc. You may register for one or more dialogues.
Dialogue #1: A Marketing Mindset for Success
November 16, 2006 from 7-9:30pm
Dialogue #2: Attracting Your Ideal Clients
December 7, 2006 from 7-9:30pm
Visit my website for more details on The Marketing Dialogues. Register now to get the early bird pricing.
