The Launch of The Marketing Dialogues 2007 Website Series for Counsellors and Healers
The launch of The Marketing Dialogues 2007 Website Series: Developing and Marketing a Client Attracting Website was held last week here in Vancouver, BC.
The first dialogue in the series was entitled, Developing a Client Attracting Website: An Overview. One of the highlights of the evening for everyone was a short presentation by Diane Anderson of Diane Anderson and Associates, a client of mine. Diane gave a wonderful presentation on the growth and success of her business after we worked to develop her website and write the copy, and then had Nathaniel Richman of nrichmedia do the design for the site.
Diane’s website is a great example of how important it is to have a client attracting website. She has been getting a great response to it from clients.
The slide on the left shows her increase in clients over the past 2 years and how it has shot up rapidly since her website went up in August, 2006.
Congratulations on your success Diane, and thanks for an awesome presentation! You inspired many.
The Marketing Dialogues are turning out to be a huge success. My intent was to make them not only a learning environment, but also a community where healing professionals, alternative health practitioners and counsellors could network and build relationships with one another. They have, in 3 short months, become all of this and more. I am very pleased to say the least.
If you haven’t yet been out to one and reside in Vancouver, BC, you might want to come and meet us. The next dialogue will be held on Thursday, February 15, 2007. Details here.
Your Counselling or Holistic Health Practice Website: Your Marketing Hub
Your website plays a central role in attracting clients for your practice–it should act as the hub of your marketing. It is a place from which you can build relationships of trust with potential clients over time until they feel comfortable enough to hire you.
An oft-mentioned statistic is that it takes 5-7 contacts before a client buys a product or service from you. This is an average statistic and while some clients will hire you once they have had only one or two contacts with, it can often take 10, 15 or even more. Many of these contacts will be visits to your website.
Here’s how it works:
Potential clients arrive at your website, read a few paragraphs, click around to a few pages and read a bit more. They like what they see and so sign up for your opt-in newsletter.
They receive your e-newsletter regularly and read many of your helpful articles. Your newsletter has links leading back to your website. Your potential clients
may click on these links time and time again and each time they visit your website feel more
confident about hiring you.
It may take as little as 1 week or as much as 5 years before a client is ready to buy from you. As I have written before, marketing is not a one time event. You need to have a strategy in place that works over the long haul. Your website plays a crucial role in this strategy.
Note: For those of you in Vancouver, BC, I will be launching The Marketing Dialogues 2007 Website Series: Developing and Marketing A Client Attracting Website, a 6 month series of evening dialogues (workshops) designed to attract clients. The first dialogue, Client Attracting Websites: An Overview will be held on January 18, 2007. For more info click here.
