Your Counselling or Holistic Health Practice Website: Your Marketing Hub
Your website plays a central role in attracting clients for your practice–it should act as the hub of your marketing. It is a place from which you can build relationships of trust with potential clients over time until they feel comfortable enough to hire you.
An oft-mentioned statistic is that it takes 5-7 contacts before a client buys a product or service from you. This is an average statistic and while some clients will hire you once they have had only one or two contacts with, it can often take 10, 15 or even more. Many of these contacts will be visits to your website.
Here’s how it works:
Potential clients arrive at your website, read a few paragraphs, click around to a few pages and read a bit more. They like what they see and so sign up for your opt-in newsletter.
They receive your e-newsletter regularly and read many of your helpful articles. Your newsletter has links leading back to your website. Your potential clients
may click on these links time and time again and each time they visit your website feel more
confident about hiring you.
It may take as little as 1 week or as much as 5 years before a client is ready to buy from you. As I have written before, marketing is not a one time event. You need to have a strategy in place that works over the long haul. Your website plays a crucial role in this strategy.
Note: For those of you in Vancouver, BC, I will be launching The Marketing Dialogues 2007 Website Series: Developing and Marketing A Client Attracting Website, a 6 month series of evening dialogues (workshops) designed to attract clients. The first dialogue, Client Attracting Websites: An Overview will be held on January 18, 2007. For more info click here.
