Do You Have a Compelling Marketing Message on Your Alternative Health or Therapy Website?
Does the marketing message on your alternatie health or therapy website stop potential clients in their tracks within the first few moments of landing at your site and make them say, "Wow, this site is for me!"?
If your site is anything like many counsellors and others in the healing arts, it likely doesn’t…
The vast majority of professionals have never learned how to write an enticing marketing message that is focused on the client–their needs and problems and the solutions they are looking for.
Too many websites focus far too much on the therapist or alternative health practitioner-and not nearly enough on the client.
And what is wrong with this, you might ask?
The problem with this is it doesn’t show your clients that you understood them and provide hope that you might be able to help them. It doesn’t compel them to pick up the phone and call you.
And if you don’t have a clear, focused and attention-grabbing message, any marketing steps you take are virtually wasted.
Why?
Because research shows you only have a few seconds to get the attention of your prospective clients onc they land at your page. And if you don’t get it within the first few seconds? That is right, there are plenty of websites only a click away..
So if your website is mostly about you and not enough about your potentials clients and their problems, pain and challenges, take a look how you can change it so that it speaks to them.
Learn how to write a message that will draw potential clients in, make them feel comfortable and show them that you can help solve their problems.
Developing a Compelling Marketing Message is the topic of the next Marketing Dialogue to be held in Vancouver this Thursday, February 15, 2007 from 7-9:30pm
In this dialogue, you will learn what it takes to create a compelling marketing message that will
help you attract more of the exact type of clients you want to work with who will pay you what you deserve to be paid.
If you live in Vancouver and want to register, click here.
Free Teleclass: 7 Steps for Attracting Referrals for Your Counseling or Alternative Health Practice
I will be holding a teleclass today for all you counselors and alternative health practitioners who want to learn how to keep the referrals streaming into their practice on an ongoing basis.
This Q & A format teleclass will focus on the following 7 Steps for attracting referrals:
1. Determine Your Best Referral Sources
2. Get Clear Before You Contact Potential Referral Sources
3. Make Contact With Your Potential Referral Source
4. Follow-Up and Keep in Touch With Potential Referral Sources
5. Contact Prospective Clients Immediately Once Referred to You
6. Advise Referral Sources That Prospective Clients Have
Contacted You
7. Thank Referral Sources for Every Client They Refer to You
I will be answering any and all questions on the call that relate to how you can track an endless stream of clients into your counseling or alternative health practice.
Come and join is…it’s free!
Date: February 12, 2007
Time: 5:00-6:00pm Pacific TIme (8:00-9:00 Eastern).
To Register:
1. Send a blank email to: 7stepsreferrals@aweber.com
2. You will then be sent an email asking you to confirm your subscription.
You MUST click on the link in this email to confirm.
3. You will then be sent a second email with details for
making the call.
Market Your Therapy or Holistic Practice So That You Stand Out From The Crowd
Standing out from the crowd with your therapy or holistic practice is essential in an increasingly crowded market where people are becoming more and more particular about what they want.
Potential clients of therapy and healing services want to feel like they are coming to see an expert, someone who has a great deal of knowledge and experience in helping others solve problems like theirs.
I am increasingly being contacted by practitioners who have been in practice for years and have never had to market their practice but are finding that they are having an increasingly difficult time getting clients. Some have even given up trying.
1. They are likely going to have to start marketing on a regular basis with a strategic ongoing plan.
2. They will do better if they focus their marketing on a narrow target market as this will help them stand out from the crowd and get better known for the services.
If you are someone who still resists narrowing in on a target market, you might want
read this article: Marketing a Niche Market for Your Therapy or Holistic Practice
