If you read my December newsletter you will know that starting on February 5 for the first time ever I am offering a website coaching program called the Client-Attracting Websites Coaching Program. This program is for those wanting guidance and advice on how to make their websites attract more clients.
Over the next 5 weeks I am going to be sharing some of the secrets to having a successful website that we will be putting
into practice in the Client Attracting Websites Coaching Program.
By “secrets” I mean the tried and true, proven scientific principals of websites that attract clients.
The sad reality is that most therapists, coaches and health care professionals are still unaware of these principles, and as a
result, their websites are not attracting nearly the number of clients that they should be.
So, here comes the first secret….
A client-attracting website has client-attracting copy, not simply written content.
Huh?
What does that mean?
Let’s begin with some definitions.
Website content is any content you have on your site. The main purpose of website content is to provide information to people.
Unfortunately, most websites only consist of content and it’s also what most web designers focus on because they don’t know
any better.
Website copy is also content that provides information, but it goes one step further (and it’s a big step)…
The main purpose of website copy is to get people to take action once they land at your site. This action could be to get people
to sign-up for your newsletter or call you to set up an appointment.
Compelling web copy is the single most important aspect of a healing or counseling website that attracts clients.
People go to your website to find out what you have to offer them. It’s your job to show them how they will benefit from
working with you or from buying something from you. You will have to convince them that they will likely get what they want
from taking the action(s) that you want them to take.
Now of course website content– if it’s well done– will usually attract some clients, but client-attracting website copy will
typically attract a lot more.
How do I know that compelling web copy attracts more therapy or healing clients?
Because it’s been proven over and over.
Many expert copywriters are fanatical about testing their copy.They write different versions of web pages and then test the
results they get. Changing even one word in a headline on a website has been shown to increase response rates by up to 100%
or more.
So, if you want to have client-attracting web copy on your site and want help while you write it, come and join us in the
Client Attracting Websites Coaching Program that begins on February 5.
Writing your client-attracting web copy will be one of the main benefits you will gain from joining us in the coaching program.
I will not only be showing you how to write client-attracting web copy in the coaching program, I will be available to provide
you with personalized guidance, advice and feedback on your copy each and every week for 9 weeks.
I want to help you have your client-attracting website copy completed at least by the end of April, if not sooner.
Sign-up now as the early bird deadline expires January 15.
I can’t wait to “see” you in the program!
Cheers,
Juliet
PS. You can save $50 if you sign up by January 15.Click here to find out more.
PPS. Not ready to join us in the Coaching Program? You can still get the information in the Client-Attracting Websites Home Study
Program and work through the material on your own. Don’t hesitate though…the price goes up for that on January 16 as
well. Click here for more information.
UPDATE: The next Client-Attracting Websites Coaching Program begins on September 10, 2009. The Early bird deadline expires on August 27, 2009. Check it out.
