Comments on: Keeping It Fresh (your therapist or healing website that is) http://marketingaprivatepractice.com/2009/03/keeping-it-fresh-your-healing-or-therapist-website-that-is.html How to build a private practice for therapists, counselors, coaches, alternative health professionals and healers. A blog by Juliet Austin. Fri, 09 Jul 2010 17:42:18 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Chris P http://marketingaprivatepractice.com/2009/03/keeping-it-fresh-your-healing-or-therapist-website-that-is.html/comment-page-1#comment-1259 Chris P Thu, 21 May 2009 15:48:45 +0000 http://marketingaprivatepractice.com/?p=154#comment-1259 Another thing to consider when first developing the website (if you are going through a design studio or freelancer), is the possibility of using a content management system, or CMS. The general rule of thumb is that if you're going to be updating once a month or more, it's typically worth the extra costs to have them set up something like Wordpress or Drupal. This way, you don't have to mess about with HTML or anything like that, and you have one less hurdle in providing updated content to your website. I heard a cool idea on how to think of a website's activity; think of it like an EKG. Every time you post new content, think of it as activity on the EKG. When you don't add any new content, the EKG is flatlining. We can all draw the parallel between a flatlining EKG and our website at that point - you don't want it to happen. Another thing to consider when first developing the website (if you are going through a design studio or freelancer), is the possibility of using a content management system, or CMS. The general rule of thumb is that if you’re going to be updating once a month or more, it’s typically worth the extra costs to have them set up something like WordPress or Drupal. This way, you don’t have to mess about with HTML or anything like that, and you have one less hurdle in providing updated content to your website.

I heard a cool idea on how to think of a website’s activity; think of it like an EKG. Every time you post new content, think of it as activity on the EKG. When you don’t add any new content, the EKG is flatlining. We can all draw the parallel between a flatlining EKG and our website at that point – you don’t want it to happen.

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