How Website Copy Mirrors Therapy & Healing – Part 1/5
Over the years in explaining the benefits of web-copywriting to my clients I have found the easiest way to do this is show how client-attracting web-copy mirrors effective therapy and healing.
This is the first of a 5-part series that illustrates how the practice of effective therapy and healing mirror client-attracting web-copy. I will show you how client-attracting web copy offers a win-win situation for you and your potential clients.
If you are familiar with my newsletter and my work you likely already have some idea of the value of client-attracting web copy. If you haven’t, chances are you may not even know what the term means. So lets begin with a definition which I will break into 2 parts. The first part of the definition focuses on the benefit to you as a practitioner and the second part of the definition focuses on the benefits to the potential client or customer who visits your website.
1. Benefit to You:
Client-attracting web-copy is the art and science of using words to compel potential clients to take action on your offer when they visit your website. Your offer could be to ask them to sign up for your newsletter or to buy a product or service from you. The benefit to you as a private practitioner is inherent in this definition. Obviously the more your web-copy resonates with potential clients, the more clients you are going to be attracting and the more sales you will have.
But, the benefits of client-attracting web-copy don’t stop with the benefits to you…
There is also a benefit to the potential client who visits your site –here’s where the second part of the definition of client-attracting web-copy comes in:
2. Benefit to the Client:
Client-attracting web-copy shows your clients that you understand them and their problems and informs them of the benefits of what you have to offer. Client-attracting web-copy also educates and builds hope and faith for clients that something else is possible. It can reduce anxiety and fear and can actually be part of the change and healing process long before the client shows up in your office.
Watch for Part 2 of this article in my newsletter or on this blog where I will show you how using empathy in your web-copy mirrors the practice of using empathy in your work with clients. You can also check out the Client-Attracting Websites Home Study Program.
UPDATE: Part 2 of this article can now be read here.
To comment or ask a question about this article, please click on the “Comments” link below.
Marketing Your Therapy or Healing Practice: Staying Ahead of the Curve
When it comes to practice building, one thing is for certain…
The market becomes more and more competitive every day. If you want to succeed, you must keep ahead of the curve.This means you must have access to the most effective and leading-edge methods for building and growing your practice. If you don’t, you will be left behind.
I get calls every week from panicked practitioners who once had a thriving practice. But because they haven’t kept up with the ever-changing trends and methods for maintaining a full practice, they are seriously struggling.
Increase the Credibility of Your Therapy or Healing Website
If you are a therapist or healing professional wanting to attract clients from your website you need to be credible.You see, when most people land at your website they don’t know you.
Yes, it’s true.
You may be a wonderful person and offer great services. But if your web visitors don’t know you they won’t trust you. And if they don’t trust you they won’t be ready to work with you.
So you must build trust and credibility through the content on your site.
How do you build trust and credibility?
One way is through compelling case studies. Find out more at this FR.EE Teleseminar:
Increase Your Website’s Credibility Through Client Case Studies
Sept. 3, 2009 from 9:00-10:00am Pacific (12:00-1:00pm Eastern)
The Client-Attracting Websites Coaching Program
The next Client-Attracting Websites Coaching Program
starts on September 10, 2009.
Discover how to make your website attract all the
clients you need. This is an intensive coaching
program where I advise, support and guide you
as you make your website more client-attracting.
Here’s what a participant said about
the last program:
“I just wanted to thank you again for the Client-Attracting
Websites coaching program where I learned a lot about
copywriting and search engine optimization. So far
I have received 2 new clients as a result of your feedback
on my website and search engine help. They both found me
on Google. And…the copy really resonated for them so they called.”
Find out more by visiting this page:
Your Private Practice and Your Lifestyle: Are They In Alignment?
Last week I wonderful visit with a therapist client from Los Angeles who was passing through town. It’s always great to meet clients in person especially after I have worked with them for quite some time.
In my virtual coaching business I have been able to work with all kinds of interesting people from various parts of the world. I love this International aspect to my business and wouldn’t change it for anything.
However, having an International client base is not the only benefit to having a virtual business. A more significant one for me is that my coaching practice is location independent. This means that I can work from any geographical location since I work exclusively by phone and Internet.
In fact, when I began my coaching business over 10 years ago my vision was to spend a fair amount of time working away from my home office in Vancouver. Although I have done this for short periods of time over the years, for one reason or another I have yet work for extended periods away from Vancouver.
After 10 years, I am excited to say that this is about to change…
In the late fall I will be doing some extended travel while running my business (more on this in the coming months).
People often tell me that I am “lucky” because I work at home, set my own hours, can work in my pajamas (even though I don’t) and can work from anywhere. When I hear these comments from others, I inform them that the benefits I enjoy from having a virtual business have absolutely nothing whatsoever to do with luck.
Rather, these benefits have to do with having a vision of the kind of lifestyle I wanted and then finding a way to make it happen.
Why am I telling you this story?
I am sharing this with you as a way to encourage you to check in with yourself and assess how closely your business is aligned with the lifestyle that you want to live.
Why Did You Start Your Private Practice? What Was Your Vision?
There are many reasons why you might have gone into private practice. Perhaps it was to have more flexibility and freedom? Or maybe it was to make more money, or to be your own boss or to work with the type of clients that you love to work with? It could also be that you wanted to work from home or to take more holidays?
Whatever your vision was, how close are you to actually achieving this vision?
If you are not living the life you want is it because you have lost touch with your vision? Have you become complacent or discouraged and given up on your dream? Perhaps you are on the path of making it happen but it hasn’t yet come into fruition? Or perhaps you never had a clear vision to begin with?
It goes without saying that the closer you are to living the life that you want, the happier and more fulfilled you will be. In turn, you will provide a better service to your clients and be a better role model for them.
If you are one of the many who has never established a clear vision, perhaps it’s time you did. Having a vision for the kind of life you want, will inspire you in your work and increase your motivation to take the steps necessary to make your vision become a reality.
If you are not yet living the lifestyle you want, what do you need to do differently?
I would love to hear your comments and personal experiences on this topic. Please add your comment below by clicking on the comments button.