How Website Copy Mirrors Therapy & Healing – Part 1/5
Over the years in explaining the benefits of web-copywriting to my clients I have found the easiest way to do this is show how client-attracting web-copy mirrors effective therapy and healing.
This is the first of a 5-part series that illustrates how the practice of effective therapy and healing mirror client-attracting web-copy. I will show you how client-attracting web copy offers a win-win situation for you and your potential clients.
If you are familiar with my newsletter and my work you likely already have some idea of the value of client-attracting web copy. If you haven’t, chances are you may not even know what the term means. So lets begin with a definition which I will break into 2 parts. The first part of the definition focuses on the benefit to you as a practitioner and the second part of the definition focuses on the benefits to the potential client or customer who visits your website.
1. Benefit to You:
Client-attracting web-copy is the art and science of using words to compel potential clients to take action on your offer when they visit your website. Your offer could be to ask them to sign up for your newsletter or to buy a product or service from you. The benefit to you as a private practitioner is inherent in this definition. Obviously the more your web-copy resonates with potential clients, the more clients you are going to be attracting and the more sales you will have.
But, the benefits of client-attracting web-copy don’t stop with the benefits to you…
There is also a benefit to the potential client who visits your site –here’s where the second part of the definition of client-attracting web-copy comes in:
2. Benefit to the Client:
Client-attracting web-copy shows your clients that you understand them and their problems and informs them of the benefits of what you have to offer. Client-attracting web-copy also educates and builds hope and faith for clients that something else is possible. It can reduce anxiety and fear and can actually be part of the change and healing process long before the client shows up in your office.
Watch for Part 2 of this article in my newsletter or on this blog where I will show you how using empathy in your web-copy mirrors the practice of using empathy in your work with clients. You can also check out the Client-Attracting Websites Home Study Program.
UPDATE: Part 2 of this article can now be read here.
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