Copywriting

How Web Copy Mirrors Therapy – Inviting Website Visitors to Take Action – Part 5/5

In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards improving their lives. Inherent in the therapy process are [...]

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5 Reasons You Need to Update Your Healing or Therapist Website

A website is the hub of your business presence and therefore investing time, effort and financial resources into it on a regular basis will help ensure that you are attracting as much business as possible. If you haven’t updated or re-designed your website in a while, below are 5 reasons why you should. 1. Your [...]

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How Web Copy Mirrors Therapy & Healing – Showing Clients the Results They Can Expect: Part 4/5

This article is part 4 in the series called, “How Web Copy Mirrors Therapy and Healing.” In part 1 I defined “web copywriting” and then showed how web copy can benefit both you and your healing or therapy clients. In part 2 I discussed the role of empathy in compelling web copy and how it’s [...]

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How Compelling Website Copy Mirrors Therapy and Healing – Building Hope: Part 3/5

This article is part 3 in a series called, “How Web Copy Mirrors Therapy and Healing.” In the first article, I defined the term copywriting and then illustrated how compelling web copy can benefit both you and your healing or therapy clients. In part 2 in this series I discussed the role of empathy in [...]

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How Compelling Website Copy Mirrors Therapy and Healing – The Value of Empathy: Part 2/5

In the first article of this series I discussed the definition of copywriting and showed how compelling web copy can benefit the client in addition to benefiting you, as a therapist or healing practitioner. In Part 2 of this series, I am going to show you how using empathy in your copy mirrors the effect [...]

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How Website Copy Mirrors Therapy & Healing – How Attention Grabbing Web Copy Benefits the You and the Client: Part 1/5

Over the years in explaining the benefits of web-copywriting to my clients I have found the easiest way to do this is show how client-attracting web-copy mirrors effective therapy and healing. This is the first of a 5-part series that illustrates how the practice of effective therapy and healing mirror client-attracting web-copy. I will show [...]

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