Copywriting

The Client Attracting Therapist Website [Infographic]

Your therapy website can be seen as the hub of a wheel–the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In [...]

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6 Website Trends that Therapists Need to Know: Where We’ve Been and Where We Need to Go

Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you’ll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure [...]

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Do You Have a Uniqueness Hang-up?

When I  write website copy (content) for my therapist and healing practitioner clients, one of the areas they struggle with is describing how they are unique from others in their profession. I often hear things like, “I do the same thing as other therapists,”  or “Well, I don’t want to brag or be competitive,” or [...]

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How Web Copy Mirrors Therapy – Inviting Website Visitors to Take Action – Part 5/5

In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards improving their lives. Inherent in the therapy process are [...]

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5 Reasons You Need to Update Your Healing or Therapist Website

A website is the hub of your business presence and therefore investing time, effort and financial resources into it on a regular basis will help ensure that you are attracting as much business as possible. If you haven’t updated or re-designed your website in a while, below are 5 reasons why you should. 1. Your [...]

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How Web Copy Mirrors Therapy & Healing – Showing Clients the Results They Can Expect: Part 4/5

This article is part 4 in the series called, “How Web Copy Mirrors Therapy and Healing.” In part 1 I defined “web copywriting” and then showed how web copy can benefit both you and your healing or therapy clients. In part 2 I discussed the role of empathy in compelling web copy and how it’s [...]

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