Fill Your Practice by Developing an Ezine
The February edition of my newsletter is now available at my website.
Fill Your Practice by Developing an Ezine discusses why it’s important to write an ezine and describes the following steps for writing your ezine:
1. Focus Your Ezine on a Specific Target Market
2. Allow your Subscribers to Opt-in
3. Offer a Freebie as a Bonus for Subscribing
4. Write Interesting and Useful Material
5. Ensure That Your Ezine is Easy to Read.
6. Don’t be Overly Concerned about Length
7. Publish Your Ezine on a Regular Basis
8. Select a Consistent Format for your Ezine
9. Promote your Ezine On line
10.Promote your Ezine Offline
You can read the article here.
Classic Marketing Mistakes-Part 2
Part 2 of the article Classic Marketing Mistakes is now posted at my website.
The article discusses 5 more mistakes counselors and healing professionals typically make when marketing. They include:
Neglecting to Seek Support and Guidance
Using "Hit and Miss" Marketing Tactics
Believing that Word-Of Mouth Marketing Has a Life of It’s Own
Giving up Too Soon
Failing to Track the Results of Your Marketing Methods
You can get the article here: Part 1 of the article can also be found here.
Marketing Tips for 2006: New Ezine Article
I just published the December issue of "Enlightened Marketing" for helping and healing professionals marketing a private practice. This month’s article is called, "Marketing Tips for 2006."
5 Key Points I cover in the article:
- Review your Marketing for 2005
- Create a Big Vision and Then Make it Bigger!
- Plan for 2006 Now
- Start off the Year with a New Year’s Offer
- Get Help Where you Need it
You can read the entire article at my marketing a private practice website.
5 Classic Marketing Mistakes–New Ezine Article
I just published my November issue of newsletter, Enlightened Marketing. This month’s article is called, 5 Classic Marteting Mistakes Made by Helping and Healing Professionals.
The 5 mistakes mentioned in the article are:
1. Not Addressing Your Biases, Misconceptions and Hang-ups About Marketing
2. Assuming That Because you are Good at What You Do, Clients Will Come Banging at Your Door
4. Trying to Be All Things To All People
5. Having Marketing Materials That Simply Don’t Work
You can read the entire article at my website on marketing a practice.
