Website Content or Website Copy: What’s on Your Healing or Counselor Website?
If you read my December newsletter you will know that starting on February 5 for the first time ever I am offering a website coaching program called the Client-Attracting Websites Coaching Program. This program is for those wanting guidance and advice on how to make their websites attract more clients.
Over the next 5 weeks I am going to be sharing some of the secrets to having a successful website that we will be putting
into practice in the Client Attracting Websites Coaching Program.
By “secrets” I mean the tried and true, proven scientific principals of websites that attract clients.
The sad reality is that most therapists, coaches and health care professionals are still unaware of these principles, and as a
result, their websites are not attracting nearly the number of clients that they should be.
So, here comes the first secret….
A client-attracting website has client-attracting copy, not simply written content.
Huh?
What does that mean?
Let’s begin with some definitions.
Website content is any content you have on your site. The main purpose of website content is to provide information to people.
Unfortunately, most websites only consist of content and it’s also what most web designers focus on because they don’t know
any better.
Website copy is also content that provides information, but it goes one step further (and it’s a big step)…
The main purpose of website copy is to get people to take action once they land at your site. This action could be to get people
to sign-up for your newsletter or call you to set up an appointment.
Compelling web copy is the single most important aspect of a healing or counseling website that attracts clients.
People go to your website to find out what you have to offer them. It’s your job to show them how they will benefit from
working with you or from buying something from you. You will have to convince them that they will likely get what they want
from taking the action(s) that you want them to take.
Now of course website content– if it’s well done– will usually attract some clients, but client-attracting website copy will
typically attract a lot more.
How do I know that compelling web copy attracts more therapy or healing clients?
Because it’s been proven over and over.
Many expert copywriters are fanatical about testing their copy.They write different versions of web pages and then test the
results they get. Changing even one word in a headline on a website has been shown to increase response rates by up to 100%
or more.
So, if you want to have client-attracting web copy on your site and want help while you write it, come and join us in the
Client Attracting Websites Coaching Program that begins on February 5.
Writing your client-attracting web copy will be one of the main benefits you will gain from joining us in the coaching program.
I will not only be showing you how to write client-attracting web copy in the coaching program, I will be available to provide
you with personalized guidance, advice and feedback on your copy each and every week for 9 weeks.
I want to help you have your client-attracting website copy completed at least by the end of April, if not sooner.
Sign-up now as the early bird deadline expires January 15.
I can’t wait to “see” you in the program!
Cheers,
Juliet
PS. You can save $50 if you sign up by January 15.Click here to find out more.
PPS. Not ready to join us in the Coaching Program? You can still get the information in the Client-Attracting Websites Home Study
Program and work through the material on your own. Don’t hesitate though…the price goes up for that on January 16 as
well. Click here for more information.
UPDATE: The next Client-Attracting Websites Coaching Program begins on September 10, 2009. The Early bird deadline expires on August 27, 2009. Check it out.
Fill Your Practice by Developing an Ezine
The February edition of my newsletter is now available at my website.
Fill Your Practice by Developing an Ezine discusses why it’s important to write an ezine and describes the following steps for writing your ezine:
1. Focus Your Ezine on a Specific Target Market
2. Allow your Subscribers to Opt-in
3. Offer a Freebie as a Bonus for Subscribing
4. Write Interesting and Useful Material
5. Ensure That Your Ezine is Easy to Read.
6. Don’t be Overly Concerned about Length
7. Publish Your Ezine on a Regular Basis
8. Select a Consistent Format for your Ezine
9. Promote your Ezine On line
10.Promote your Ezine Offline
You can read the article here.
Classic Marketing Mistakes-Part 2
Part 2 of the article Classic Marketing Mistakes is now posted at my website.
The article discusses 5 more mistakes counselors and healing professionals typically make when marketing. They include:
Neglecting to Seek Support and Guidance
Using "Hit and Miss" Marketing Tactics
Believing that Word-Of Mouth Marketing Has a Life of It’s Own
Giving up Too Soon
Failing to Track the Results of Your Marketing Methods
You can get the article here: Part 1 of the article can also be found here.
Marketing Tips for 2006: New Ezine Article
I just published the December issue of "Enlightened Marketing" for helping and healing professionals marketing a private practice. This month’s article is called, "Marketing Tips for 2006."
5 Key Points I cover in the article:
- Review your Marketing for 2005
- Create a Big Vision and Then Make it Bigger!
- Plan for 2006 Now
- Start off the Year with a New Year’s Offer
- Get Help Where you Need it
You can read the entire article at my marketing a private practice website.
5 Classic Marketing Mistakes–New Ezine Article
I just published my November issue of newsletter, Enlightened Marketing. This month’s article is called, 5 Classic Marteting Mistakes Made by Helping and Healing Professionals.
The 5 mistakes mentioned in the article are:
1. Not Addressing Your Biases, Misconceptions and Hang-ups About Marketing
2. Assuming That Because you are Good at What You Do, Clients Will Come Banging at Your Door
4. Trying to Be All Things To All People
5. Having Marketing Materials That Simply Don’t Work
You can read the entire article at my website on marketing a practice.