“I’m Not in it For the Money!”
Are you one of those therapists or healers who has said, “I’m Not In It For the Money!”?
If so, you may not have chosen your therapy or healing practice because of the money, but don’t you deserve to live your life free from money worries? My pal, Karin Mizgala, the brilliant financial whiz and I have worked with lots of therapists and healing professionals who do a fantastic job in helping their clients overcome seemingly insurmountable problems.
But when it comes to handling their own finances, well… let’s just say many could use a helping hand. It’s certainly easy to lose track of the financial side of things with so many competing demands on your time and attention.
Nevertheless, bad money habits and practices can seriously impact the viability and profitability of your business – to say nothing of the anxiety, confusion and stress created when things get out of control!
And let’s be straight, here…
Despite all the altruism and compassion you may have -a private practice is still a business. Just like any car wash, dental office, or manufacturing plant. We need to cover our expenses, pay ourselves and our staff and keep up with our taxes if we want to be there for our clients over the years.
And don’t you want enough cash coming in to enjoy a good life now and a secure and comfortable future in your later years?
To run a financially profitable private practice, you need to get honest with yourself.
Can you really say that you know exactly how much money is coming in every month – where it’s coming from — and where it’s going?
Do you know how much, and where to invest money in your practice in order to grow your income?
And…
Do you have a plan for where you want to be financially in the long-term and a concrete strategy for getting there?
If not, now’s the time to do something about it.
Money may not be your favorite topic and you may want to avoid it like the plague. However, if you want to attract more into your life and run a profitable practice, you need to be able to engage in the world of money with confidence and ease.
So here is the scoop…
If you are ready to get the help you need to develop a healthy relationship with your private practice finances, join Karin Mizgala and myself for our Private Practice Finances Made Easy FR.EE Preview Tele-seminar on Wednesday, September 16, 2009.
You can sign up by clicking here.
If you you need to deal with your business finances but are tempted to continue putting it off, I would strongly advise against it.
Why?
Because the sooner you get your financial systems and a plan in place, the sooner you will be successful financially. Yes, really. So join us for this fr.ee call.
Please click on the “comments” button below to add your comments or ask questions about this call or your private practice finances.
Marketing Your Therapy or Healing Practice: Staying Ahead of the Curve
When it comes to practice building, one thing is for certain…
The market becomes more and more competitive every day. If you want to succeed, you must keep ahead of the curve.This means you must have access to the most effective and leading-edge methods for building and growing your practice. If you don’t, you will be left behind.
I get calls every week from panicked practitioners who once had a thriving practice. But because they haven’t kept up with the ever-changing trends and methods for maintaining a full practice, they are seriously struggling.
Increase the Credibility of Your Therapy or Healing Website
If you are a therapist or healing professional wanting to attract clients from your website you need to be credible.You see, when most people land at your website they don’t know you.
Yes, it’s true.
You may be a wonderful person and offer great services. But if your web visitors don’t know you they won’t trust you. And if they don’t trust you they won’t be ready to work with you.
So you must build trust and credibility through the content on your site.
How do you build trust and credibility?
One way is through compelling case studies. Find out more at this FR.EE Teleseminar:
Increase Your Website’s Credibility Through Client Case Studies
Sept. 3, 2009 from 9:00-10:00am Pacific (12:00-1:00pm Eastern)
The Client-Attracting Websites Coaching Program
The next Client-Attracting Websites Coaching Program
starts on September 10, 2009.
Discover how to make your website attract all the
clients you need. This is an intensive coaching
program where I advise, support and guide you
as you make your website more client-attracting.
Here’s what a participant said about
the last program:
“I just wanted to thank you again for the Client-Attracting
Websites coaching program where I learned a lot about
copywriting and search engine optimization. So far
I have received 2 new clients as a result of your feedback
on my website and search engine help. They both found me
on Google. And…the copy really resonated for them so they called.”
Find out more by visiting this page:
The Therapists Leadership Conference
I am very excited to announce that I will be presenting at the first ever Worldwide Therapists’ Leadership Virtual Conference.
This is an rare opportunity to listen and connect with 15 of the most important and dynamic thought leaders of our time. The focus of the virtual conference is on leading-edge issues, trends and practice building for therapists. Here is a sample of some of the presenters: Bill O’Hanlon, Ellen Bader, Casey Truffo, Esther Perel, Michael Yapko plus many others.
The conference will be held via teleconference from April 20- April 24, 2009. The early bird deadline is February 28. You will save $30 by registering early. Click here to check it out.
Website Content or Website Copy: What’s on Your Healing or Counselor Website?
If you read my December newsletter you will know that starting on February 5 for the first time ever I am offering a website coaching program called the Client-Attracting Websites Coaching Program. This program is for those wanting guidance and advice on how to make their websites attract more clients.
Over the next 5 weeks I am going to be sharing some of the secrets to having a successful website that we will be putting
into practice in the Client Attracting Websites Coaching Program.
By “secrets” I mean the tried and true, proven scientific principals of websites that attract clients.
The sad reality is that most therapists, coaches and health care professionals are still unaware of these principles, and as a
result, their websites are not attracting nearly the number of clients that they should be.
So, here comes the first secret….
A client-attracting website has client-attracting copy, not simply written content.
Huh?
What does that mean?
Let’s begin with some definitions.
Website content is any content you have on your site. The main purpose of website content is to provide information to people.
Unfortunately, most websites only consist of content and it’s also what most web designers focus on because they don’t know
any better.
Website copy is also content that provides information, but it goes one step further (and it’s a big step)…
The main purpose of website copy is to get people to take action once they land at your site. This action could be to get people
to sign-up for your newsletter or call you to set up an appointment.
Compelling web copy is the single most important aspect of a healing or counseling website that attracts clients.
People go to your website to find out what you have to offer them. It’s your job to show them how they will benefit from
working with you or from buying something from you. You will have to convince them that they will likely get what they want
from taking the action(s) that you want them to take.
Now of course website content– if it’s well done– will usually attract some clients, but client-attracting website copy will
typically attract a lot more.
How do I know that compelling web copy attracts more therapy or healing clients?
Because it’s been proven over and over.
Many expert copywriters are fanatical about testing their copy.They write different versions of web pages and then test the
results they get. Changing even one word in a headline on a website has been shown to increase response rates by up to 100%
or more.
So, if you want to have client-attracting web copy on your site and want help while you write it, come and join us in the
Client Attracting Websites Coaching Program that begins on February 5.
Writing your client-attracting web copy will be one of the main benefits you will gain from joining us in the coaching program.
I will not only be showing you how to write client-attracting web copy in the coaching program, I will be available to provide
you with personalized guidance, advice and feedback on your copy each and every week for 9 weeks.
I want to help you have your client-attracting website copy completed at least by the end of April, if not sooner.
Sign-up now as the early bird deadline expires January 15.
I can’t wait to “see” you in the program!
Cheers,
Juliet
PS. You can save $50 if you sign up by January 15.Click here to find out more.
PPS. Not ready to join us in the Coaching Program? You can still get the information in the Client-Attracting Websites Home Study
Program and work through the material on your own. Don’t hesitate though…the price goes up for that on January 16 as
well. Click here for more information.
UPDATE: The next Client-Attracting Websites Coaching Program begins on September 10, 2009. The Early bird deadline expires on August 27, 2009. Check it out.
Therapists, Coaches and Healers: The Build Your Private Practice Exclusive Member’s Program
If you are a therapist, coach or holistic health practitioner and have been thinking about joining our Build Your Private Practice Exclusive Member’s Program… now is the time!
It’s only $4.95 for a 30-day trial.
Here is a
Summary of the benefits:
Benefit #1: Monthly 60-minute Practice Building Strategies Teleseminar
Benefit #2: Bi-Monthly 60-minute
Q&A Teleseminar
Benefit #3: Bi-Monthly 60-minute Copywriting Critique Teleseminar
Benefit #4: Members-Only Online Discussion Forums available 24/7
Benefit #5: Monthly 90-minute Coaching Mastermind Teleseminar
You get all the above for only $4.95 for a 30-day trial. Sign up now: Build Your Private Practice Exclusive Member’s Program.
Developing a Client Attracting Website: Workshop for Therapists and Healers in Denver, Colorado
I will be in Denver, Colorado on April 19, 2007 delivering my Developing A Client-Attracting Website Workshop. Here is the scoop:
The vast majority of counseling and healing websites are not
designed from the perspective of getting clients or sales. While they
may look pretty and professional (although some look quite
unprofessional) they are often completely ineffective, or at least not
nearly as effective as they could be.
The worst part is that most website designers don’t know anything
about designing sites from a marketing perspective and consequently
often design sites that work against you. This is truly unfortunate
considering the time, energy and money that goes into developing a
website.
This workshop addresses the core elements of a website designed to
attract clients. Topics covered include: layout and design issues,
developing a core marketing message, writing compelling website copy
(text), how to develop an opt-in (permission based) email list, basics
of search engine optimization, and methods of marketing your website
both on and off the Internet.
Whether you are developing a website for the first time or are looking to get better results from
your existing one, this workshop will show you how to make your website attract clients like a
magnet!
Date: Sunday, April 15, 2007, 10:00-4:30 PM
Location: Holiday Inn, Denver City Center, Colorado
Early Bird Deadline Expires, Sunday, April 1, 2007
To Register go to Colorado Association of Psychotherapists.
Free Teleclass: 7 Steps for Attracting Referrals for Your Counseling or Alternative Health Practice
I will be holding a teleclass today for all you counselors and alternative health practitioners who want to learn how to keep the referrals streaming into their practice on an ongoing basis.
This Q & A format teleclass will focus on the following 7 Steps for attracting referrals:
1. Determine Your Best Referral Sources
2. Get Clear Before You Contact Potential Referral Sources
3. Make Contact With Your Potential Referral Source
4. Follow-Up and Keep in Touch With Potential Referral Sources
5. Contact Prospective Clients Immediately Once Referred to You
6. Advise Referral Sources That Prospective Clients Have
Contacted You
7. Thank Referral Sources for Every Client They Refer to You
I will be answering any and all questions on the call that relate to how you can track an endless stream of clients into your counseling or alternative health practice.
Come and join is…it’s free!
Date: February 12, 2007
Time: 5:00-6:00pm Pacific TIme (8:00-9:00 Eastern).
To Register:
1. Send a blank email to: 7stepsreferrals@aweber.com
2. You will then be sent an email asking you to confirm your subscription.
You MUST click on the link in this email to confirm.
3. You will then be sent a second email with details for
making the call.
Free Teleclass: The Role of the Mastermind in Building a Successful Practice
As part of the Launch of my new program, The Marketing Dialogues that begins on November 16, 2006 here in Vancouver, I am offering a free teleclass called:
The Role of the Mastermind in Building a Successful Practice.
Date: November 8, 2006
Time: 6:30-7:30pm Pacific (9:30-10:30pm Eastern).
For more information on the teleclass, go to my free teleclasses page at my website on marketing.
If you want to register now, send a blank email to: dialogue-1@aweber.com
All healing, alternative health and holistic practitioners, counsellors, massage therapists, etc. are welcome!
If you live in Vancouver, BC and are interested in attending any of The Marketing Dialogues click here for more information.