Marketing A Practice - Presentations for Fall, 2005 in Vancouver, BC
Below is a list of presentations I will be offering related to marketing a practice for counsellors, therapists and healing professionals (body workers, massage therapists, homeopathic doctors, etc) in the fall of 2005.
Nuts and Bolts of Marketing: Overcoming Resistance and Achieving Success
While it’s paramount that you as a counsellor acquire knowledge about marketing, it is also essential that you overcome any resistances and misconceptions you have about marketing your services while developing the attitudes and skills that lead to success. This presentation explores erroneous beliefs, unhelpful attitudes, and common resistances counsellors have about marketing and promoting themselves. It further provides the basic knowledge, skills and attitudes of what it takes to be successful at marketing a practice.
Date: Saturday, October 15, 2005
Location: TBA
Time: 9-9:45 am
Facilitated by: Juliet Austin
Note: This presentation is part of a one-day conference entitled, Tuning up Your Private Practice: Insight Into Marketing Solutions and EAP Possibilities offered by The British Columbia Association of Clinical Counsellors (BCACC). Registration is limited to BCACC members in Region 4 only. For more information on the conference or to register contact John Fraser at: 604.602.0890 or johnfsi@telus.net
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Creating Compelling Promotional Materials
The purpose of promotional materials (flyers, brochures, websites, etc.) is to attract the attention of your potential clients. Prospective clients are unlikely to make contact you if you have not shown in your marketing materials that you understand their problems sufficiently and can help alleviate their problems. In order to do this, you must know something about how to write effective marketing copy (text). This presentation will provide you with basic principles for copywriting that gets potential clients to stand up and take notice of your services. You will be given a 5-step formula for writing effective copy that can be used for any of your marketing materials.
Date: Saturday, October 15, 2005
Location: TBA
Time: 9:45 -11:15 am
Facilitated by: Juliet Austin
Note: This presentation is part of a one-day conference entitled, Tuning up Your Private Practice: Insight Into Marketing Solutions and EAP Possibilities offered by The British Columbia Association of Clinical Counsellors (BCACC). Registration is limited to BCACC members in Region 4 only. For more information or to register contact John Fraser at: 604.602.0890 or johnfsi@telus.net
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Mastering Fears of Marketing
When it comes to building a successful healing practice, knowing how to promote your services effectively is essential. However, all the marketing knowledge in the world won’t be of use to you if have resistances that interfere with your ability to marketing your practice effectively. As a healing professional, you likely do not have pre-existing marketing skills and experience –one of the common challenges faced by many alternative and complementary health practitioners that leads to lack of confidence in promoting themselves. To further complicate matters, many healing professionals have only just begun to come to terms with the need to be financially viable and to accept their true potential for success. If you can identify with any or all of these experiences, then join Juliet, marketing coach and consultant for tips on mastering your marketing fears.
Date: Sunday, November 13, 2005
Location: TBA
Time: 10:30am-12:00 pm
Facilitated by: Juliet Austin
To Register: Go to Healers in Business.
Note: This presentation is geared to all complementary and alternative health service providers including naturopaths, chiropractors, homeopathic doctors, body workers, massage therapists, etc.
Healers in Business Network Event Launch in Vancouver, BC
I attended a great event on the weekend–the launch event for the newly formed, Healers in Business Network based here in Vancouver, BC (they will be launching other networks in cities across North America in the next year).
As stated on their website, the Healers in Business network is "devoted to ethical business growth and success for complimentary or alternative health practitioners, product suppliers and support services".
I was totally impressed with the event and the vision of the co-founders, Angel La Liberte’ and Bill Cozzens. It was extremely well organized, the physical location and overall ambiance was awesome, speakers were informative, and the food was fantastic! I also met some great people and hope to connect with many of them again soon.
Some interesting statistics:
- 1990 an estimated 60 million Americans used complimentary and alternative medicine at an estimated cost of $13.7 billion USD in 1997 the figure rose to $27 billion USD
- In 1999 nearly three quarters of Canadians reported using complimentary and alternative medicine at some point in their lives.
- Current Canadian spending on CAM is nearly $4 billion and growing by 15% annually.
This is indeed good news for all complimentary and alternative health practitioners/therapists.
This is a long overdue and brilliant move on the part of Angel and Bill. Congratulations to them in the huge success of this event.
The Healers in Business Network has reduced their membership fee by 50% until June 30th in case you want to join.
By the way, I will be speaking at the Healers in Business event in November on Mastering Fears of Marketing. More on this later. In the meantime, you can read more about it at their website.
