Marketing / Internet Marketing

Enough of the Awful Looking DIY Therapist Websites!

Awful DIY Therapist Websites

I have done a lot of therapist website critiques over the past few months. And while I am pleased to say that I’ve seen some therapist websites that are well designed, many were DIY (do it yourself) websites that could be improved upon immensely in terms of how they look. Just to be clear–I am not [...]

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Why You Shouldn’t Rely on Website Feedback From Friends, Family and Colleagues

Your new counseling website is up and you are very excited. The first thing you do is send it to the people you know for feedback. While it is fine to do this, you have to proceed very carefully with the feedback you receive. Here’s some of the comments you might get that won’t necessarily [...]

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Warning: These 5 Methods of Marketing Don’t Work

Ok, the title of this article is somewhat misleading. I’m not going to tell you about 5 ways of marketing that don’t work. Rather, I am going to tell you about 5 Methods that therapists have told me that they believe do not work. I can’t tell you how many times I hear, ” _____ (fill in [...]

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Guest Post: How I’m Building My Doula Practice

The following is a guest post by my niece, Jessica Austin. I’ve never been great at following other people’s rules. As a child I talked back to my parents and as an employee I’ve often resented feeling micro-managed or having my creativity held back. I think I’ve always known working for someone else was not [...]

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A Therapist Website Critique – Kaela Scott

In this 12-minute video, I critique a 2-niche therapist’s website. In the video I discuss the implications of having a 2-niche website as well as commenting on the copy and some usability issues. Watch the video of the therapist website below and feel free to leave any comments or questions in the comments below. Want [...]

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The Client Attracting Therapist Website [Infographic]

The Client-Attracting Therapist Website

Your therapy website can be seen as the hub of a wheel–the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In [...]

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6 Website Trends that Therapists Need to Know: Where We’ve Been and Where We Need to Go

Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you’ll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure [...]

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Counselling Directories: 10 Tips for Effectively Marketing Your Private Practice

Many counsellors and therapists use counselling directories to list their private practice and increase their online presence, yet many don’t use this form of marketing effectively and wonder why they don’t get the results they had hoped for. As the owner of a counselling directory in Australia, I see lots of therapists and counsellors making [...]

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Breaking the Rules of Marketing

I confess, I’ve always been a “rule breaker.” Not intentionally, of course. It’s just that I walk to my own rhythm and often this means breaking rules that are considered to be the “norm”. This has been true for my personal, as well as my professional life. For example, I’ve always lived a non-traditional lifestyle, [...]

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How Web Copy Mirrors Therapy – Inviting Website Visitors to Take Action – Part 5/5

In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards improving their lives. Inherent in the therapy process are [...]

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