Marketing / Internet Marketing

How To Write Content That People Will Read

It’s long past the time that having a static website was enough for a therapist or helping professional in order to make their presence known. Things really have changed. Adding fresh content to your website or blog is now a requirement if you want to be competitive on the web. I know some of you [...]

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Twitter, Confidentiality and Our Small World

The following post was written by my colleague, Susan Giurleo. A big thanks to  Susan  for sharing this post with my readers… You know I love Twitter. It’s just so fun. But it can be a slippery slope of ethics and confidentiality land mines if you’re not aware of what you’re doing and treat it [...]

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How to Deal with Social Media Overwhelm

I’ve been hearing a lot from therapists and other health practitioners about how overwhelmed they are by social media. There is much confusion about whether it’s even ethical for therapists to use it, and if it’s a worthwhile marketing tool. There are also concerns about privacy, not knowing how to use the technology, and fears [...]

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5 Reasons You Need to Update Your Healing or Therapist Website

A website is the hub of your business presence and therefore investing time, effort and financial resources into it on a regular basis will help ensure that you are attracting as much business as possible. If you haven’t updated or re-designed your website in a while, below are 5 reasons why you should. 1. Your [...]

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How Web Copy Mirrors Therapy & Healing – Showing Clients the Results They Can Expect: Part 4/5

This article is part 4 in the series called, “How Web Copy Mirrors Therapy and Healing.” In part 1 I defined “web copywriting” and then showed how web copy can benefit both you and your healing or therapy clients. In part 2 I discussed the role of empathy in compelling web copy and how it’s [...]

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How Compelling Website Copy Mirrors Therapy and Healing – Building Hope: Part 3/5

This article is part 3 in a series called, “How Web Copy Mirrors Therapy and Healing.” In the first article, I defined the term copywriting and then illustrated how compelling web copy can benefit both you and your healing or therapy clients. In part 2 in this series I discussed the role of empathy in [...]

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How Compelling Website Copy Mirrors Therapy and Healing – The Value of Empathy: Part 2/5

In the first article of this series I discussed the definition of copywriting and showed how compelling web copy can benefit the client in addition to benefiting you, as a therapist or healing practitioner. In Part 2 of this series, I am going to show you how using empathy in your copy mirrors the effect [...]

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How Website Copy Mirrors Therapy & Healing – How Attention Grabbing Web Copy Benefits the You and the Client: Part 1/5

Over the years in explaining the benefits of web-copywriting to my clients I have found the easiest way to do this is show how client-attracting web-copy mirrors effective therapy and healing. This is the first of a 5-part series that illustrates how the practice of effective therapy and healing mirror client-attracting web-copy. I will show [...]

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Marketing Your Therapy or Healing Practice: Staying Ahead of the Curve

When it comes to practice building, one thing is for certain… The market becomes more and more competitive every day. If you want to succeed, you must keep ahead of the curve.This means you must have access to the most effective and leading-edge methods for building and growing your practice. If you don’t,  you will [...]

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Increase the Credibility of Your Therapy or Healing Website

People may be visiting your healing or therapist website, but are they calling you? If you are a therapist or healing professional wanting to attract clients from your website you need to be credible.You see, when most people land at your website they don’t know you. Yes, it’s true. You may be a wonderful person [...]

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