Marketing Mindset and Habits for Success

Increase Your Productivity With These Tools

I’ve recently been updating my business and organizational systems. I’m determined to be more organized than ever this year in order to make the most of my time and to be more productive. I’ve decided to share with you some of the productivity tools that I’ve been using for a while, but intend to make [...]

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5 Therapist Marketing Struggles I Witnessed in 2013


For some therapists and healers, 2013 was a struggle. Perhaps you can relate and want to do better this year yourself. If that is the case, now is the time to get on it. Below are 5 themes that I saw repeatedly last year in therapists’ marketing and some pointers on how to avoid them [...]

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I’m a Summer Slacker

Time off from marketing a practice

(Yes, that’s me in the striped shirt above hiking with  friends in Strathcona Park on Vancouver Island this summer).   It’s true. I’m a summer slacker.  I take 4 weeks off during the months of June through August. And I often work shorter days during those months. Sure I notice a drop in my income, but it’s more important that [...]

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Do You Suffer From Marketing Plan Avoidance Syndrome?

Therapist Marketing Plan Avoidance Syndrome

What happens when you see the two words below? “Marketing Plan” Do your eyes glaze over? Do you feel worried that you don’t have one…or wonder if you really need one? If you don’t like the idea of creating a marketing plan for your therapy or healing practice, you are certainly not the only one. [...]

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12 Not-So-Secret Solutions to Feeling Stuck Building Your Counseling Practice


Getting stuck. It happens to all of us from time to time when building a counseling practice. The expression, “stuck between a hard place and a rock” captures the feeling well. You want to get unstuck, but when you try, you can’t. Everything seems to lead back to the same stuck place. It certainly can [...]

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Warning: These 5 Methods of Marketing Don’t Work

Ok, the title of this article is somewhat misleading. I’m not going to tell you about 5 ways of marketing that don’t work. Rather, I am going to tell you about 5 Methods that therapists have told me that they believe do not work. I can’t tell you how many times I hear, ” _____ (fill in [...]

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The Client Attracting Therapist Website [Infographic]

The Client-Attracting Therapist Website

Your therapy website can be seen as the hub of a wheel–the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In [...]

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Breaking the Rules of Marketing

I confess, I’ve always been a “rule breaker.” Not intentionally, of course. It’s just that I walk to my own rhythm and often this means breaking rules that are considered to be the “norm”. This has been true for my personal, as well as my professional life. For example, I’ve always lived a non-traditional lifestyle, [...]

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How Much is Too Much? Pricing and Value

A while back I received an email from a woman saying that a program I was offering with a colleague was “WAY TOO EXPENSIVE” (yes, she used capital letters) and that she couldn’t “afford it”.  She also referred to the program as a “seminar” as opposed to a “coaching program” so perhaps her misunderstanding of [...]

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Conquering Resistance to Investing in Your Success

After 11 years of helping therapists and healers build successful practices, the fear and resistance many have around investing in their success still surprises me at times. Many want to have a full and thriving practice, but are afraid or unwilling to invest time and money into the business side of their practice–or don’t think [...]

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