Marketing Strategies

Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice?

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Previously, I explored the question of whether using social media is worth your time and effort for marketing your therapy or holistic practice. If you do decide to use social media as part of your plan for increasing exposure of your private practice and attracting clients, you might feel overwhelmed about which platforms you should [...]

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Is Social Media Worth Your Time and Effort?

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If you’re a healing professional or therapist wondering if you should use social media to build your practice, the answer is, “it depends”. Like most things in marketing, there’s no hard and fast answer to this question. However, below are 4 questions you can ask yourself to help determine whether social media is something you [...]

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5 Therapist Marketing Struggles I Witnessed in 2013

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For some therapists and healers, 2013 was a struggle. Perhaps you can relate and want to do better this year yourself. If that is the case, now is the time to get on it. Below are 5 themes that I saw repeatedly last year in therapists’ marketing and some pointers on how to avoid them [...]

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As 2013 Comes To An End, Here are 5 Ways To Finish Strong

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It’s hard to believe, but 2013 is almost over. Have you accomplished the goals you set for yourself this year? Perhaps you have a few things in the back of your mind that are nagging you, that you still have time to complete before the year ends, but you keep putting them off. Maybe you [...]

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Do You Suffer From Marketing Plan Avoidance Syndrome?

Therapist Marketing Plan Avoidance Syndrome

What happens when you see the two words below? “Marketing Plan” Do your eyes glaze over? Do you feel worried that you don’t have one…or wonder if you really need one? If you don’t like the idea of creating a marketing plan for your therapy or healing practice, you are certainly not the only one. [...]

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Why You Shouldn’t Rely on Website Feedback From Friends, Family and Colleagues

Your new counseling website is up and you are very excited. The first thing you do is send it to the people you know for feedback. While it is fine to do this, you have to proceed very carefully with the feedback you receive. Here’s some of the comments you might get that won’t necessarily [...]

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Warning: These 5 Methods of Marketing Don’t Work

Ok, the title of this article is somewhat misleading. I’m not going to tell you about 5 ways of marketing that don’t work. Rather, I am going to tell you about 5 Methods that therapists have told me that they believe do not work. I can’t tell you how many times I hear, ” _____ (fill in [...]

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A Therapist Website Critique – Kaela Scott

In this 12-minute video, I critique a 2-niche therapist’s website. In the video I discuss the implications of having a 2-niche website as well as commenting on the copy and some usability issues. Watch the video of the therapist website below and feel free to leave any comments or questions in the comments below. Want [...]

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The Client Attracting Therapist Website [Infographic]

The Client-Attracting Therapist Website

Your therapy website can be seen as the hub of a wheel–the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In [...]

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6 Website Trends that Therapists Need to Know: Where We’ve Been and Where We Need to Go

Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you’ll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure [...]

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