Social Media

The Client Attracting Therapist Website [Infographic]

Your therapy website can be seen as the hub of a wheel–the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In [...]

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6 Website Trends that Therapists Need to Know: Where We’ve Been and Where We Need to Go

Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you’ll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure [...]

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“Help! Social Media Isn’t Working for Me”

While increasing numbers of therapists have set up social media accounts on Facebook, LinkedIn and Twitter, I’m still hearing a lot of confusion and many misconceptions about how to use social media successfully. I’m also seeing people make some social media faux pas, while still other’s tell me they are not sure what the heck [...]

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How To Write Content That People Will Read

It’s long past the time that having a static website was enough for a therapist or helping professional in order to make their presence known. Things really have changed. Adding fresh content to your website or blog is now a requirement if you want to be competitive on the web. I know some of you [...]

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Twitter, Confidentiality and Our Small World

The following post was written by my colleague, Susan Giurleo. A big thanks to  Susan  for sharing this post with my readers… You know I love Twitter. It’s just so fun. But it can be a slippery slope of ethics and confidentiality land mines if you’re not aware of what you’re doing and treat it [...]

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How to Deal with Social Media Overwhelm

I’ve been hearing a lot from therapists and other health practitioners about how overwhelmed they are by social media. There is much confusion about whether it’s even ethical for therapists to use it, and if it’s a worthwhile marketing tool. There are also concerns about privacy, not knowing how to use the technology, and fears [...]

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