Your Website as The Hub of Your Business: How to make your counseling or healing website the center of the client-attracting process
Think of your website as being like a bicycle wheel…
A bicycle wheel has a central hub from which the spokes are attached.
All the spokes lead out of, and back into, the hub. The wheel would be
unstable without the spokes, and if you tried to ride the bicycle, you would
likely fall off.
And so it is with your website…
Imagine your website as the hub of your counseling or healing arts practice, the foundation
from which everything else is built upon. Your marketing methods are similar
to the spokes in the bicycle wheel–they come out of and feed back into your website.
If your hub (website) or spokes (marketing strategies) are non-existent, weak or disconnected from one another, you likely will have difficulty attracting clients and eventually your business may collapse.
In order for your healing or counseling website to bring you as many clients as possible, your website and marketing strategies must operate as smoothly as a bicycle wheel. They must be solidly built, fit together tightly and be maintained regularly.
If you want to find out more about how to make sure your website fits tightly with your marketing check out the Client-Attracting Websites Home Study program
You will discover how to how to turn your website into a client-magnetizing hub, attracting all the business you can handle. Click here to find out more.
5 Beliefs That Cause Counselors and Healers to Have Difficulty Setting and Collecting Fees
Calling all Holistic Practitioners, Healers, Counselors and Therapists who have difficulty setting or collecting client fees:
Come and join us on my next FREE teleconference–5 Beliefs That Cause Counselors and Healers To Have Difficulty Setting and Collecting Fees
Learn how to overcome concerns and
beliefs that hinder your ability to be paid what
you deserve. You can charge more and get your clients to pay.
Date: Thursday, October 12, 2006
Time: 5:00pm-6:00pm Pacific Time (8:00pm-9:00pm Eastern).
To register:
1. Send an email to moneystruggles@aweber.com
2. You will then receive an email asking for CONFIRMATION that you
have registered. You MUST click on the link in that email to
confirm your registration.
3. You will then be sent an email with instructions for making the
call.
You can read an article at my website on the topic of setting and collecting fees for your counseling or healing private practice.
Are you Afraid to Start a Business?
I read a great post today, 10 Reasons Young People are Afraid to Start Their Own Business.
Dave Pollard reports on a meeting he had with young folks discussing their
desires and fears about starting their own business. I think this list applies to
everyone, not just young people as the fears are universal. Dave also does a good job of dispelling these fears.
Although the entire post is interesting, I found this piece of information particularly fascinating:
A survey a few years
ago by Inc. Magazine found that only one factor correlated strongly
with entrepreneurial success: A previous entrepreneurial failure.
If you are thinking of starting a
practice or are finding your fears are getting in the way of starting
one, read this list.
Yes, People Want to Help You
Copyblogger points out that People Really Want to Help You. In his post, Brian Clark summarizes research by psychology researcher Felix Warneken. Warneken found that behaving altuistically (helping someone when there’s nothing to gain) is innate in
humans, and can be seen in babies sometimes younger than 18 months old.
Yes, people do want to help you especially if you tell them what you need.
Counselors and healing professionals often feel it is wrong or inappropriate to ask others (especially clients) for referrals or help with getting the word out about their practice. What they don’t realize is that most people are very happy to help. For
example, simply saying something to a client like, "I have room for
more clients right now, if you know anyone who could benefit from my
services, I would appreciate you sending them my way" can make a big
difference in the number of referrals you receive. Many clients will feel good about being able to do something for you and will gladly spread the word. Often, they do know of someone that they wouldn’t have thought about otherwise.
It is also important to remember that the more you give to others, the more inclined they will be to help you. When you approach marketing from this persective, you will not only enjoy the process of marketing more, you will see the results reflected in the number of referrals you receive.
Finally, remember to give for the sheer pleasure you receive from giving. In Brian’s words:
It’s up to you to give, give, give. You’re not being altruistic, because you do
have something to gain. But you should give like you’ll never get
anything back, and simply accept it when on occasions you don’t. You’re
going to have to work hard to cut through the cynicism and get back to
human nature.
FREE DRAW: Get Your Website Reviewed
Nathaniel Richman (my co-author of our Website Design and Promotion Blog) are offering a FREE DRAW to win a professional review of your existing website. The review
will point out what’s working and what’s not in your website and will
be an invaluable tool in helping your site to get the results you’re
looking for — more visitors, more clients, more sales. We will provide
suggestions to help improve the site’s design, navigation, copy (text)
from a marketing perspective, and make your site search engine friendly
so that your site will be better indexed in the search engines.
The lucky winner will have their site reviewed on our Website Design and Promotion Blog, which
will also provide you with some additional exposure for your services.
To be automatically entered in the draw to have your website reviewed, send an email to: juliet [at] julietaustin.com (replace the [at] with @]
Deadline for contest entry is January 27, 2006. Get your entry in soon!
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www.counsellingbc.com
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www.careeractive.com
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www.energyhealingplus.com
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