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	<title>Marketing a Private Practice</title>
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	<link>http://marketingaprivatepractice.com</link>
	<description>How to build a private practice for therapists, counselors, coaches, alternative health professionals and healers. A blog by Juliet Austin.</description>
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		<title>A Therapist Website Critique  &#8211; Kaela Scott</title>
		<link>http://marketingaprivatepractice.com/2012/04/a-therapist-website-critique-kaela-scott.html</link>
		<comments>http://marketingaprivatepractice.com/2012/04/a-therapist-website-critique-kaela-scott.html#comments</comments>
		<pubDate>Tue, 24 Apr 2012 20:01:09 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=1019</guid>
		<description><![CDATA[In this 12-minute video, I critique a 2-niche therapist&#8217;s website. In the video I discuss the implications of having a 2-niche website as well as commenting on the copy and some usability issues. Watch the video of the therapist website below and feel free to leave any comments or questions in the comments below.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Client Attracting Therapist Website [Infographic]</title>
		<link>http://marketingaprivatepractice.com/2012/04/the-client-attracting-therapist-website-infographic.html</link>
		<comments>http://marketingaprivatepractice.com/2012/04/the-client-attracting-therapist-website-infographic.html#comments</comments>
		<pubDate>Tue, 10 Apr 2012 19:25:14 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Client Attracting Websites]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing / Internet Marketing]]></category>
		<category><![CDATA[Marketing Mindset and Habits for Success]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[articlemarketing]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=972</guid>
		<description><![CDATA[Your therapy website can be seen as the hub of a wheel&#8211;the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>6 Website Trends that Therapists Need to Know: Where We&#8217;ve Been and Where We Need to Go</title>
		<link>http://marketingaprivatepractice.com/2012/03/6-website-trends-that-therapists-need-to-know-where-weve-been-and-where-we-need-to-go.html</link>
		<comments>http://marketingaprivatepractice.com/2012/03/6-website-trends-that-therapists-need-to-know-where-weve-been-and-where-we-need-to-go.html#comments</comments>
		<pubDate>Mon, 26 Mar 2012 02:37:53 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Client Attracting Websites]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing / Internet Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=913</guid>
		<description><![CDATA[Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you&#8217;ll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Counselling Directories: 10 Tips for Effectively Marketing Your Private Practice</title>
		<link>http://marketingaprivatepractice.com/2012/03/counselling-directories-10-tips-for-effectively-marketing-your-private-practice.html</link>
		<comments>http://marketingaprivatepractice.com/2012/03/counselling-directories-10-tips-for-effectively-marketing-your-private-practice.html#comments</comments>
		<pubDate>Thu, 08 Mar 2012 00:38:15 +0000</pubDate>
		<dc:creator>Clinton Power</dc:creator>
				<category><![CDATA[Marketing / Internet Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=861</guid>
		<description><![CDATA[Many counsellors and therapists use counselling directories to list their private practice and increase their online presence, yet many don&#8217;t use this form of marketing effectively and wonder why they don&#8217;t get the results they had hoped for. As the owner of a counselling directory in Australia, I see lots of therapists and counsellors making [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Have a Uniqueness Hang-up?</title>
		<link>http://marketingaprivatepractice.com/2012/02/do-you-have-a-uniqueness-hang-up.html</link>
		<comments>http://marketingaprivatepractice.com/2012/02/do-you-have-a-uniqueness-hang-up.html#comments</comments>
		<pubDate>Tue, 28 Feb 2012 20:32:45 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Client Attracting Websites]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=830</guid>
		<description><![CDATA[When I  write website copy (content) for my therapist and healing practitioner clients, one of the areas they struggle with is describing how they are unique from others in their profession. I often hear things like, &#8220;I do the same thing as other therapists,&#8221;  or &#8220;Well, I don&#8217;t want to brag or be competitive,&#8221; or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking the Rules of Marketing</title>
		<link>http://marketingaprivatepractice.com/2012/01/breaking-the-rules-of-marketing.html</link>
		<comments>http://marketingaprivatepractice.com/2012/01/breaking-the-rules-of-marketing.html#comments</comments>
		<pubDate>Fri, 06 Jan 2012 01:38:00 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Marketing / Internet Marketing]]></category>
		<category><![CDATA[Marketing Mindset and Habits for Success]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[mar]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=790</guid>
		<description><![CDATA[I confess, I&#8217;ve always been a &#8220;rule breaker.&#8221; Not intentionally, of course. It&#8217;s just that I walk to my own rhythm and often this means breaking rules that are considered to be the &#8220;norm&#8221;. This has been true for my personal, as well as my professional life. For example, I&#8217;ve always lived a non-traditional lifestyle, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Web Copy Mirrors Therapy &#8211; Inviting Website Visitors to Take Action &#8211; Part 5/5</title>
		<link>http://marketingaprivatepractice.com/2011/05/how-web-copy-mirrors-therapy-inviting-website-visitors-to-take-action-part-55.html</link>
		<comments>http://marketingaprivatepractice.com/2011/05/how-web-copy-mirrors-therapy-inviting-website-visitors-to-take-action-part-55.html#comments</comments>
		<pubDate>Wed, 11 May 2011 03:34:47 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing / Internet Marketing]]></category>
		<category><![CDATA[copy writing]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=742</guid>
		<description><![CDATA[In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards improving their lives. Inherent in the therapy process are [...]]]></description>
		<wfw:commentRss>http://marketingaprivatepractice.com/2011/05/how-web-copy-mirrors-therapy-inviting-website-visitors-to-take-action-part-55.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much is Too Much? Pricing and Value</title>
		<link>http://marketingaprivatepractice.com/2011/04/how-much-is-too-much-pricing-and-value.html</link>
		<comments>http://marketingaprivatepractice.com/2011/04/how-much-is-too-much-pricing-and-value.html#comments</comments>
		<pubDate>Tue, 19 Apr 2011 04:22:25 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=726</guid>
		<description><![CDATA[A few weeks ago I received an email from a woman saying that The Social Media Coaching Intensive Program that I was offering with my colleague, Susan Giurleo, was &#8220;WAY TOO EXPENSIVE&#8221; (yes, she used capital letters) and that she couldn&#8217;t &#8220;afford it&#8221;.  She also referred to the program as a &#8220;seminar&#8221; as opposed to [...]]]></description>
		<wfw:commentRss>http://marketingaprivatepractice.com/2011/04/how-much-is-too-much-pricing-and-value.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Help! Social Media Isn&#8217;t Working for Me&#8221;</title>
		<link>http://marketingaprivatepractice.com/2011/03/help-social-media-isnt-working-for-me.html</link>
		<comments>http://marketingaprivatepractice.com/2011/03/help-social-media-isnt-working-for-me.html#comments</comments>
		<pubDate>Thu, 10 Mar 2011 04:36:28 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Marketing / Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=633</guid>
		<description><![CDATA[While increasing numbers of therapists have set up social media accounts on Facebook, LinkedIn and Twitter, I’m still hearing a lot of confusion and many misconceptions about how to use social media successfully. I’m also seeing people make some social media faux pas, while still other’s tell me they are not sure what the heck [...]]]></description>
		<wfw:commentRss>http://marketingaprivatepractice.com/2011/03/help-social-media-isnt-working-for-me.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Business Mobile Ready?</title>
		<link>http://marketingaprivatepractice.com/2011/02/is-your-business-mobile-ready.html</link>
		<comments>http://marketingaprivatepractice.com/2011/02/is-your-business-mobile-ready.html#comments</comments>
		<pubDate>Fri, 25 Feb 2011 23:05:25 +0000</pubDate>
		<dc:creator>juliet</dc:creator>
				<category><![CDATA[Marketing / Internet Marketing]]></category>
		<category><![CDATA[mobilemarketing]]></category>

		<guid isPermaLink="false">http://marketingaprivatepractice.com/?p=602</guid>
		<description><![CDATA[This article was written by Jeff Fisher &#38; Clinton Power. A big thanks to them both for contributing to my blog! It was only about 10 years ago that the vast majority of therapists and coaches were skeptical about the role of the Internet for marketing a private practice. Most professionals used Yellow Page ads, [...]]]></description>
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		<slash:comments>0</slash:comments>
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