In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards improving their lives. Inherent in the therapy process are [...]
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If you are using your website as part of your promotion strategy to market your practice, you will want to make sure that you have high quality content on your site. Research shows that you only have a few seconds to capture the attention of visitors to your website before they click away to another [...]
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